15Five Rule: Resell Only as a Managed HR Retainer, Not a White-Label Product
Should my agency resell 15Five to mid-market HR teams, and if so, how? Adopt 15Five only as a managed service retainer for mid-market HR teams, never as a white-label product to rebrand.
By InnovaAI ResearchPublished Updated
“Should my agency resell 15Five to mid-market HR teams, and if so, how?”
Adopt 15Five only as a managed service retainer for mid-market HR teams, never as a white-label product to rebrand.
Agencies try to rebrand 15Five as their own product, but it lacks white-label capabilities, so they must instead position it as a managed service with setup and ongoing support.
15Five's Perform plan at $11/user/month and Total Platform at $16/user/month include AI-assisted reviews and coaching, which appeal to scaling organizations. However, the verdict explicitly states it is not white-label, so agencies must bundle it as a recurring retainer, not resell under their own brand.
- •Client has 10-30 employees and needs a basic performance review and engagement survey system
- •Client is a mid-market HR team with 250,000 employees or fewer
- •Client requires AI-assisted review drafting and manager coaching features
- •Client already uses an HRIS like BambooHR or Workday and needs integration
- •Client is willing to commit to a recurring retainer for managed services
More on 15Five
- StrategyWhy 15Five Compounds for Agency LTV: Performance Management as a Retainer Anchor
- Decision Framework15Five: Buy vs Skip (Agency Resale vs Internal HR Ops)
- Failure PatternWhy Agencies Fail With 15Five in Mid-Market HR Retainers
- Implementation Blueprint15Five Managed Performance Management Retainer (10-14 days)
- Operating Procedure15Five Client Performance Review Cycle Setup (Delivery)