Failure PatternDecision layer
Dirty CRM (Hygiene Collapse)
Symptom: Routing misfires and owners are wrong. Root cause: No required fields and validation rules.
By InnovaAI Research
How do you recognize it?
- •Routing misfires and owners are wrong
- •Stages don't represent reality
- •Reporting is inconsistent and unreliable
Why does it happen?
- •No required fields and validation rules
- •No dedupe and merge policy
- •No enforcement of stage definitions
How do you fix it?
- •Install Data Quality Gate and required fields
- •Deduplicate and define merge policy
- •Freeze stages and document usage rules
Prevention Resources2 linked resources