Automated Optimization Pipeline Audit (QA)

Automated Optimization Pipeline Audit (QA)

1. 01

   Pull a 30-day sample of every image served on client properties

   Export the asset list from the CMS, CDN logs, or a crawler pass so the audit covers what actually ships, not what the design folder says exists.

2. 02

   Measure original versus delivered file weight per asset

   Flag anything over 200KB that renders above the fold; those are the files that move Largest Contentful Paint on mobile connections.

3. 03

   Confirm modern format delivery is actually reaching browsers

   Check that WebP or AVIF variants are served with fallbacks, since a converter configured but not wired to the delivery path changes nothing for the client.

4. 04

   Verify responsive variants exist at the breakpoints the client's traffic uses

   A single 2400px hero pushed to a 390px viewport wastes bandwidth on the majority of sessions; confirm srcset or CDN transforms cover the top three viewport widths.

5. 05

   Re-run the client's Core Web Vitals baseline and compare to the pre-audit snapshot

   Record before and after numbers in the retainer report so the optimization work is visible as a measurable deliverable rather than invisible maintenance.

6. 06

   Spot-check ten retouched or composited assets against the brand guide

   Automation handles compression and resizing; confirm the high-touch creative work still holds color accuracy and logo clear space after any pipeline change.

7. 07

   Log every asset that failed the gate with an owner and a fix date

   Assign recompression or re-export to a named person on the delivery team; unassigned QA findings decay into permanent technical debt.