Avatar Consent and Disclosure Gate (Onboarding)

Avatar Consent and Disclosure Gate (Onboarding)

1. 01

   Collect written likeness authorization before any client employee, founder, or spokesperson is cloned into an avatar

   The release should name the campaign, the platforms, the retention window, and the renewal date. A verbal yes in a kickoff call does not survive a compliance review.

2. 02

   Confirm the client has a stated position on synthetic presenter disclosure for each market they sell into

   Some regulated sectors require an on-screen label; others leave it to platform policy. Get the answer in writing so delivery is not paused mid-campaign.

3. 03

   Map every voice asset to its source, whether licensed talent, employee recording, or a cloned sample

   Voice cloning APIs are now benchmarked on speaker similarity, consent checks, and price per million characters, so the provenance record is a procurement question as much as a legal one.

4. 04

   Test the chosen avatar and voice combination against the client's brand guidelines before scripting begins

   Wardrobe, accent, and pacing choices that look fine in a demo can read as off-brand in a 90-second explainer. Fix this at the asset stage, not the edit stage.

5. 05

   Set a named human reviewer for every avatar-led deliverable that leaves the agency

   Assign one person per account, not a shared queue. Unreviewed avatar output is the fastest route to a retainer conversation about quality drift.

6. 06

   Log the approved asset set, disclosure rules, and reviewer in the client's delivery record

   This record is what a new producer reads on week one, and what protects the agency if the client changes marketing leadership mid-engagement.