Awario Client Workspace Setup (Onboarding)
A checklist with 7 steps: Create the client topic inside the Awario dashboard and set Boolean search queries for brand name, owner name, and primary competitor.
By InnovaAI ResearchPublished
What are the steps?
Awario Client Workspace Setup (Onboarding)
- 01
Create the client topic inside the Awario dashboard and set Boolean search queries for brand name, owner name, and primary competitor
Keep each topic to one brand entity. Starter allows 3 topics, Pro allows 15, Enterprise allows 100, so map topics to clients before you buy the seat.
- 02
Add unlimited keywords per topic covering product names, misspellings, and campaign hashtags
Keyword count is not metered per topic, so load the full variant list at setup rather than adding terms reactively after the first report.
- 03
Enable sentiment analysis and reach metrics on the mention stream to establish the reputation baseline
Capture the baseline in the onboarding doc so the first monthly retainer report has a comparison point.
- 04
Connect the client's social accounts for in-dashboard engagement and route alerts to Slack
Slack notifications give the delivery team real-time crisis detection without logging into Awario each hour.
- 05
Brand the white-label PDF report template with the agency logo before the first client-facing export
Report generation is the deliverable surface; an unbranded export signals a resold tool rather than a managed service.
- 06
Confirm the mention volume tier against the client's industry before committing to a plan
Starter caps at 30,000 new mentions per month and 5,000 stored per topic; Pro raises this to 300,000 new and 15,000 stored. High-volume industries can exhaust Starter inside a week.
- 07
Document the escalation path for flagged reputation issues so the client knows who responds and when
Awario surfaces the mention; the agency owns the response decision. Write this into the retainer scope to avoid ambiguity.
More on Awario
- StrategyWhy Awario's Mention-Volume Pricing Reshapes Agency Retainer Margins
- ConceptAwario Mention-Volume Margin Curve
- Evaluation RuleAwario Rule: Adopt Only When Client Mention Volume Fits a Fixed Topic Tier
- Decision FrameworkAwario: Buy vs Skip (Mention-Volume Retainers vs Fixed-Fee Client Count)
- Failure PatternThe Awario Mention-Volume Trap: Why Agencies Blow Retainer Margins on High-Volume Clients
- Implementation BlueprintAwario Multi-Client Reputation Retainer Build (6-8 days)