Brand Visual QA Gate (QA)
A checklist with 7 steps: Reject any generated asset that drifts from the locked brand palette before it reaches a client folder.
By InnovaAI ResearchPublished
What are the steps?
Brand Visual QA Gate (QA)
- 01
Reject any generated asset that drifts from the locked brand palette before it reaches a client folder
Sample the dominant hex values in the output and compare against the approved palette. A single off-brand accent color is enough to send the asset back for regeneration.
- 02
Verify vector outputs remain editable at the node level rather than flattened raster exports
Recraft and similar platforms produce true SVG assets; confirm the file opens with named layers and clean paths so a client's in-house designer can adjust without a rebuild.
- 03
Run every human subject through a hands, teeth, and text check at 200 percent zoom
Generative models still fail on fingers, dental detail, and embedded lettering. These three zones account for most client-facing embarrassment and are fastest to catch on a zoomed crop.
- 04
Confirm no third-party logo, trademark, or recognizable face appears without documented clearance
Adobe Firefly and comparable commercially safe models reduce exposure but do not eliminate it. Log the model used and the prompt for every asset that ships.
- 05
Check that the asset holds up at the smallest placement in the campaign, not just full size
A hero image that reads well at 1200 pixels wide can turn to mush in a 300x250 display unit. Review at final placement dimensions before approval.
- 06
Compare the batch against the last three months of delivered work for unintended repetition
Homogenized output is the quiet risk in this category. If the new set mirrors prior compositions too closely, vary the prompt structure or seed before delivery.
- 07
Log the approval decision, reviewer name, and timestamp against each asset in the project record
This record is what protects the agency when a client disputes usage rights or asks for a revision trail months later.