Operating ProcedureExecution layer

CallTrackingMetrics Client Sub-Account Provisioning (Onboarding)

A sequence with 8 steps: Create a new sub-account under your agency master account.

By InnovaAI ResearchPublished

What are the steps?

sequence

CallTrackingMetrics Client Sub-Account Provisioning (Onboarding)

  1. 01

    Create a new sub-account under your agency master account

    Navigate to the 'Sub-Accounts' section in the admin panel and select 'Add Sub-Account'. Name it using the client's domain to keep reporting clean.

  2. 02

    Configure dynamic number insertion for the client's website

    In the sub-account, go to 'Tracking Numbers' and enable dynamic number insertion. Set the default pool of numbers and ensure the JavaScript snippet is installed on the client's site.

  3. 03

    Map call, chat, form, and text attributes to campaign sources

    Use the 'Attribution' settings to define which channels (Google Ads, Facebook, organic) should be tracked. Assign unique tracking numbers to each source for accurate attribution.

  4. 04

    Connect the client's ad platforms and CRM

    In 'Integrations', link Google Ads, Microsoft Ads, Facebook, and the client's CRM (e.g., Salesforce or HubSpot) via native connectors or API. This enables automated conversion sync and lead routing.

  5. 05

    Set up call recording and transcription rules

    Under 'Call Settings', enable recording and transcription for all inbound calls. Configure IVR routing to direct calls to the appropriate sales team or department.

  6. 06

    Enable AskAI for conversation intelligence

    Activate AskAI in the sub-account to automatically analyze call transcripts. Define custom questions to score lead quality and identify sales opportunities.

  7. 07

    Create a client-specific reporting dashboard

    Build a dashboard in 'Reports' that shows call volume, source attribution, conversion rates, and AskAI insights. Schedule weekly email delivery to the client.

  8. 08

    Test end-to-end tracking before launch

    Place a test call and submit a test form to verify that the data appears correctly in the sub-account. Confirm that the ad platform conversions are firing and the CRM receives lead notifications.