Crazy Egg Client Heatmap Audit (Delivery)

Crazy Egg Client Heatmap Audit (Delivery)

1. 01

   Log in to Crazy Egg and select the client's site from the domain dropdown in the top navigation.

   Ensure the correct domain is active to avoid mixing data across client sites. The dropdown lists all domains added under your account.

2. 02

   Navigate to the 'Heatmaps' section and click 'Create New Report'.

   Choose the specific page URL and device type (desktop, tablet, mobile) to match the audit scope. Set the date range to the last 30 days for a representative sample.

3. 03

   Review the 'Click Heatmap' overlay to identify high-traffic elements that are not clickable or are being clicked without effect.

   Look for clusters on non-interactive elements like images or text. These indicate user intent mismatches that can be flagged as UX friction points.

4. 04

   Switch to the 'Scroll Heatmap' to determine the average fold and the percentage of visitors reaching key content sections.

   If critical CTAs or forms sit below the 50% scroll depth, note that as a priority fix. Compare scroll behavior across devices to spot mobile-specific issues.

5. 05

   Open the 'Confetti' report to segment clicks by element type and identify which elements attract the most engagement.

   Use the confetti view to see if users are clicking on links, buttons, or images. This helps prioritize which elements to test first.

6. 06

   Cross-reference heatmap findings with the 'Recordings' section by watching 3-5 session recordings of users who did not convert.

   Filter recordings by pages where heatmaps showed high friction. Look for hesitation, rage clicks, or form abandonment to validate the heatmap data.

7. 07

   Compile findings into a client-facing report using Crazy Egg's 'Share' feature to generate a secure link.

   Export the heatmap screenshots and recording clips as visual evidence. Structure the report with prioritized recommendations tied to specific page elements.