Creative Supply Intake (Onboarding)

Creative Supply Intake (Onboarding)

1. 01

   Inventory every ad asset the client already owns before writing a single brief

   Pull the last 90 days of Meta, TikTok, LinkedIn, and YouTube ad accounts and tag each asset by format, hook type, and whether it was produced in-house, by a creator, or by a prior agency. Most accounts carry 40 to 60 percent reusable footage that never gets re-cut.

2. 02

   Separate paid amplification rights from organic usage rights on every creator asset

   A clip cleared for a brand's organic feed is not automatically cleared for paid distribution. Confirm whitelisting or Spark Ads authorization per creator, and flag any asset where the usage window closes inside the next campaign flight.

3. 03

   Map the client's product seeding and fulfillment path before committing to a UGC volume target

   If physical product has to reach creators, shipping lead time sets the real production ceiling. Platforms that handle seeding and fulfillment end to end, such as Aspire, compress that cycle, but the intake still needs a named owner for address collection and delivery confirmation.

4. 04

   Score existing creative against the account's own performance history, not against industry benchmarks

   A hook that underperformed for a skincare client may be the top performer for a supplements client. Build the scoring rubric from the client's last 326,000-ad-equivalent dataset where available, or from their own account history when it is not.

5. 05

   Define the monthly creative volume the retainer can actually sustain

   Agencies that promise 30 net-new video ads a month without a creator pipeline behind them end up shipping recycled statics by week three. Set volume against confirmed creator capacity, editing hours, and client approval turnaround.

6. 06

   Assign a single approver on the client side and put the approval SLA in writing

   Creative review that routes through four stakeholders adds 5 to 9 days per batch. Name one approver, state a 48-hour response window, and treat silence past the window as approval to launch.

7. 07

   Log the intake output in a shared creative registry the whole delivery team can read

   The registry should carry asset ID, rights status, performance tier, and refresh date. Without it, every new strategist rebuilds the same audit and the client pays for the same discovery twice.