Creative Context Review (QA)

Creative Context Review (QA)

1. 01

   Collect the client's brand guidelines, tone-of-voice documents, and recent campaign creative

   Gather assets from the client's brand team or account manager. This includes logo usage rules, color palettes, messaging pillars, and any do-not-use language or imagery.

2. 02

   Map each automated campaign's creative assets to the corresponding brand guideline

   For every ad group or campaign, list the creative elements (headline, body, image, video) and check them against the guidelines. Flag any that deviate, such as off-brand colors or messaging that contradicts the client's positioning.

3. 03

   Review AI-generated ad copy for factual accuracy and brand voice consistency

   Read through headlines and descriptions generated by the platform. Verify claims against the client's product or service details, and assess whether the tone matches the brand's established voice.

4. 04

   Check creative variations for platform-specific best practices

   Confirm that image dimensions, video lengths, and text overlays comply with each platform's requirements (e.g., Meta's 20% text rule, Google's responsive ad limits). Adjust or flag any that are likely to underperform or be disapproved.

5. 05

   Validate that targeting and audience definitions align with the client's buyer personas

   Compare the audience segments used in the campaigns against the client's defined personas. Look for mismatches such as targeting too broad or excluding key segments, and note any that need adjustment.

6. 06

   Document all deviations and required fixes in a shared review log

   Create a checklist or spreadsheet that lists each issue, the campaign it affects, and the recommended correction. Assign ownership and a deadline for each fix to ensure accountability.

7. 07

   Approve or reject each campaign based on the review findings

   For campaigns that pass all checks, mark them as approved for launch or continued running. For those with critical issues, reject them and route back to the optimization team with clear instructions.