Asset Approval Gate (Delivery)

Asset Approval Gate (Delivery)

1. 01

   Define approval roles and sign-off criteria per client project.

   Document who reviews, who approves, and what constitutes a pass (e.g., brand compliance, factual accuracy, design spec match). Share this with the client before the first asset is submitted.

2. 02

   Upload the asset to the workflow tool with a clear version label.

   Use a naming convention like ClientName_AssetType_V2_Date. Attach a brief review brief that states the asset's purpose and any specific areas needing attention.

3. 03

   Route the asset to the first reviewer via the platform's assignment feature.

   Set a deadline (e.g., 24 hours) and enable email or Slack notifications. Avoid sending the asset as an email attachment to prevent version confusion.

4. 04

   Collect feedback using inline annotations or timestamped comments.

   Require reviewers to mark exact locations of changes. For video, use frame-accurate notes. Reject vague feedback like 'make it pop' by asking for specific edits.

5. 05

   Consolidate feedback and apply revisions in a single pass.

   After all reviewers submit comments, compile them into a single list. Make all changes at once and upload the revised asset as a new version, not an overwrite.

6. 06

   Escalate unresolved disputes to a designated decision-maker.

   If reviewers disagree, the project lead or client stakeholder makes the final call. Log the decision and rationale in the workflow tool for audit trail.

7. 07

   Obtain final sign-off and lock the approved version.

   Use the platform's approval button or e-signature (e.g., Signwell) to capture formal acceptance. Archive the approved asset and notify the delivery team.

8. 08

   Measure time-to-approval and flag projects exceeding the target threshold.

   Track the cycle from first upload to final sign-off. If a project takes more than 50% longer than the baseline, review the workflow for bottlenecks like unclear criteria or too many reviewers.