Post-Launch Creative Integrity Audit (QA)
A checklist with 7 steps: Capture approved creative assets with timestamps before launch.
By InnovaAI ResearchPublished
Post-Launch Creative Integrity Audit (QA)
- 01
Capture approved creative assets with timestamps before launch
Store final page screenshots, copy decks, and design files in a versioned folder. Record the exact approval time and the person who signed off, so you have a baseline for comparison.
- 02
Compare live page elements against approved assets within 24 hours of going live
Load the published URL and check hero images, headlines, CTA buttons, and form fields against the approved versions. Note any discrepancies, even minor ones, because platform AI can alter creative after launch.
- 03
Verify tracking and analytics tags are firing correctly
Use browser developer tools or a tag inspector to confirm that conversion pixels, event trackers, and UTM parameters are present and sending data. A silent tag failure can invalidate your entire optimization cycle.
- 04
Test the page across devices, browsers, and connection speeds
Open the page on mobile, tablet, and desktop, and test in Chrome, Safari, and Firefox. Use a throttled connection to ensure load time stays under three seconds, since slow pages kill conversions.
- 05
Document any unauthorized changes and notify the client within 24 hours
If you find discrepancies, capture screenshots and timestamps, then send a brief report to the client. This protects your agency from liability and starts a conversation about platform AI behavior.
- 06
Set up automated daily checks for the first week after launch
Use a monitoring tool or manual calendar reminders to re-check the page daily. Most AI-driven alterations surface early, so a week of vigilance catches issues before they impact campaign performance.
- 07
Log findings and remediation steps in the client's project management system
Record what changed, when it was detected, and how it was resolved. This creates an audit trail that supports your retainer reporting and helps you spot patterns across multiple client pages.