Local Visibility Audit (Onboarding)
A checklist with 7 steps: Compile the client's current business profile data across all major platforms.
By InnovaAI ResearchPublished
Local Visibility Audit (Onboarding)
- 01
Compile the client's current business profile data across all major platforms
Gather name, address, phone, website, hours, and categories from Google Business Profile, Bing Places, Apple Maps, and any industry-specific directories. This baseline reveals inconsistencies that hurt local pack rankings.
- 02
Run a citation consistency scan across the top 20 directories
Use a tool like BrightLocal or Whitespark to identify NAP mismatches, duplicate listings, and missing citations. Document each discrepancy with a severity rating so the client sees the scope of cleanup required.
- 03
Audit the client's review profile across Google, Yelp, and Facebook
Record the average rating, total review count, and response rate. Note any spikes in negative reviews or unanswered complaints that could signal reputation issues needing immediate attention.
- 04
Check local keyword rankings for the client's primary service areas
Track 10-20 high-intent keywords like 'plumber near me' or 'best dental clinic in [city]' using rank tracking in LocalViking or similar. Capture current positions and note which competitors dominate the local pack.
- 05
Evaluate the client's presence in AI-generated local recommendations
Run buyer-intent queries through ChatGPT, Perplexity, and Gemini to see if the client is cited. Tools like VisiScan can automate this, but a manual check on 5 core queries is a fast starting point.
- 06
Review the client's website for local SEO fundamentals
Check for location-specific landing pages, embedded maps, local schema markup, and mobile responsiveness. A site that lacks these basics will undercut any listing optimization work.
- 07
Document all findings in a prioritized remediation roadmap
Group issues into quick wins (fixable in under a week), medium-term projects (1-3 months), and strategic initiatives (3+ months). Assign estimated effort and impact scores so the client can approve the plan with clear expectations.