Technical SEO Health Check (Onboarding)

Technical SEO Health Check (Onboarding)

1. 01

   Inventory the client's current technical SEO stack and access levels

   Confirm which crawlers, log analyzers, and search console properties are already in use, and verify that agency staff have the credentials needed to run audits without waiting on client IT.

2. 02

   Run a baseline crawl to capture site size, status codes, and crawl errors

   Use a cloud crawler such as JetOctopus or Audisto to map the full URL inventory, noting any 4xx/5xx responses, redirect chains, or orphaned pages that could throttle indexation.

3. 03

   Review robots.txt, meta robots, and sitemap files for misconfigurations

   Check for accidental blocks on important sections, missing sitemap references, and directives that conflict with the client's indexing goals, especially for AI crawlers like GPTBot or ClaudeBot.

4. 04

   Analyze server logs to identify crawl frequency and budget waste

   If log access is available, compare Googlebot and AI bot activity against high-value pages to spot crawl inefficiencies, such as bots spending time on thin or duplicate content.

5. 05

   Assess indexation coverage in Google Search Console and Bing Webmaster Tools

   Pull index coverage reports to quantify how many discovered URLs are actually indexed, and flag patterns like 'Crawled - currently not indexed' that indicate quality or architecture issues.

6. 06

   Evaluate site speed and Core Web Vitals on key templates

   Test representative pages across desktop and mobile using real-user monitoring data, and prioritize fixes for LCP, INP, and CLS that directly affect user experience and rankings.

7. 07

   Document findings in a prioritized remediation roadmap with effort estimates

   Group issues into quick wins, medium-term fixes, and structural overhauls, assigning rough hour estimates so the client can decide what to fund in the first retainer cycle.