Lifecycle Flow QA Gate (QA)

Lifecycle Flow QA Gate (QA)

1. 01

   Freeze the flow build and pull a full export of every trigger, wait step, and branch condition

   A lifecycle flow that spans welcome, browse abandonment, and post-purchase touches 6 to 12 decision points. Reviewing them from a single export catches orphaned branches that the visual builder renders as connected.

2. 02

   Send a live test contact through each entry point and log the actual send timestamps

   Compare observed delays against the intended cadence. A wait step configured for 2 days can fire in minutes when the trigger event backfills, which is the most common source of client complaints about duplicate sends.

3. 03

   Verify suppression logic against the client's active customer and recent-purchaser segments

   Confirm that a buyer who purchased 3 days ago is excluded from the promotional branch. Cross-check the suppression list against the client's order data for the trailing 30 days.

4. 04

   Check every dynamic field for fallback values before the flow goes live

   First-name, company, and product tokens without a default render as blank or raw merge syntax in the inbox. Set a fallback for each token and test with a contact record that has empty custom fields.

5. 05

   Confirm the sending domain authentication records resolve and the reply-to address routes to a monitored inbox

   Run a live authentication check on SPF, DKIM, and DMARC for the client's sending domain. A reply-to that lands in an unmonitored alias turns interested prospects into silent churn.

6. 06

   Walk the client through the flow map and capture written sign-off before activation

   Present the trigger-to-send sequence as a one-page diagram with expected volumes per stage. Written approval protects the retainer when a client later disputes a send they authorized.

7. 07

   Schedule a 14-day post-launch review to compare projected versus actual flow performance

   Track open rate, click rate, and revenue per recipient against the pre-launch baseline. Flows that underperform at day 14 rarely recover without a structural change to the trigger or offer.