Multi-Location Profile Governance Audit (QA)

Multi-Location Profile Governance Audit (QA)

1. 01

   Pull a full profile inventory for every client location before scoring anything

   Export name, address, phone, hours, categories, and primary URL for each location from the platform of record, then reconcile the count against the client's signed location list. A 40-location franchise that shows 43 profiles means three duplicates or unclaimed listings are already live.

2. 02

   Score each profile against a fixed field-completeness rubric

   Grade categories, service areas, attributes, hours, and photo count on a 0 to 5 scale per field. Anything below 3 on two or more fields goes into the remediation queue for that location, not the account as a whole.

3. 03

   Flag conflicting data across directories rather than trusting one source

   Compare the platform export against at least two aggregator feeds. A suite number that appears on one directory and not another is the most common cause of map pack suppression, and it will not surface in a single-tool rank report.

4. 04

   Check review response coverage for the trailing 90 days

   Count unanswered reviews per location and note the median response time. Clients with physical storefronts treat an unanswered one-star review as a delivery failure, so this number belongs in the QA summary even when rankings look healthy.

5. 05

   Verify that AI answer engines name the client for buyer-intent queries

   Run a small fixed prompt set (for example 'best plumber in [city]') through ChatGPT, Perplexity, and Gemini, and record whether the client appears and which competitors are cited instead. VisiScan automates this scan, but a manual pass on five queries per location is enough to catch a gap.

6. 06

   Separate tool-detectable defects from strategic gaps in the written findings

   Listing mismatches and missing hours are mechanical fixes. Thin location pages, no review solicitation flow, and no differentiated content are strategic gaps that need a scope conversation, and mixing the two in one list is how agencies end up doing unpaid work.

7. 07

   Issue a remediation plan with owners and a 30-day recheck date

   Assign each defect to either the agency or the client contact, with a named deadline. Schedule the recheck before the next retainer invoice so the improvement is visible in the same billing cycle.