Post-Campaign Deliverability and Response Audit (QA)

Post-Campaign Deliverability and Response Audit (QA)

1. 01

   Pull sending-domain and IP reputation metrics for the full campaign window

   Check Google Postmaster Tools, Microsoft SNDS, and any blocklist monitors (Spamhaus, Barracuda) for the domains used in the sequence. Flag any domain that dropped below a 90% inbox placement rate or appeared on a blocklist during the send period.

2. 02

   Compare bounce and complaint rates against the pre-agreed client thresholds

   Hard bounce above 2% or spam complaint above 0.1% on any single send indicates list quality or consent problems. Document the exact send, segment, and source list so the client sees where the failure originated.

3. 03

   Segment response data by channel and sequence step to isolate underperformance

   Break out reply rates for email, LinkedIn, and phone touches separately. A sequence that performs well on email but flatlines on LinkedIn usually points to message mismatch or a broken integration, not a bad offer.

4. 04

   Review AI-generated message variants for factual errors and brand drift

   Sample at least 20 sent messages per variant and check for hallucinated company details, wrong job titles, or tone that contradicts the client's approved voice. Tools like Amplemarket and 11x generate copy at scale, so sampling is the only practical control.

5. 05

   Verify CRM sync completeness and stage accuracy for every booked meeting

   Cross-check the number of meetings booked in the automation platform against the client's CRM. Missing or mis-staged records mean the client's pipeline reporting is wrong, which erodes trust faster than a low reply rate.

6. 06

   Document findings in a client-facing audit note with three prioritized fixes

   Keep the note to one page: what happened, what it cost in pipeline terms, and the three changes for the next cycle. This becomes the evidence trail for retainer renewal conversations.