Publishing Throughput and Revision Load Audit (QA)

Publishing Throughput and Revision Load Audit (QA)

1. 01

   Freeze a representative client set before the audit window opens

   Pick five to eight accounts that span your smallest and largest retainers, and lock the list for the full two-week window so the numbers stay comparable across platforms.

2. 02

   Log every post from brief to publish with timestamps at each handoff

   Capture draft start, internal review, client review, and publish time. The gap between internal and client review is usually where retainer margin disappears.

3. 03

   Count revision rounds per post and tag the cause of each round

   Separate copy changes, asset swaps, and approval confusion. A platform with clean approval routing should show fewer cause-of-revision tags tied to process rather than creative.

4. 04

   Test analytics reliability against native platform numbers on three posts per client

   Pull reach and engagement from the platform dashboard and from Instagram or LinkedIn directly. Discrepancies above a few percent mean client reports need a footnote or a different source.

5. 05

   Verify permission boundaries by attempting a publish as a junior seat

   Confirm that a coordinator cannot push to a client channel without the intended approval step. Permission gaps surface as client-facing errors, not internal ones.

6. 06

   Time the white-label report build for one client end to end

   Start from a blank report and finish at a client-ready PDF. Anything past 20 minutes per account per month is a recurring cost worth pricing into the retainer.

7. 07

   Score coordination time against the pre-audit baseline and decide

   If total coordination hours did not fall by at least 15 percent across the sample, the platform is not the constraint and a migration will not fix the margin.