Rebrand Depth Audit Before Client Launch (Delivery)
A checklist with 7 steps: Walk every client-facing surface and log what still carries the vendor's name.
By InnovaAI ResearchPublished
What are the steps?
Rebrand Depth Audit Before Client Launch (Delivery)
- 01
Walk every client-facing surface and log what still carries the vendor's name
Check login screens, password reset emails, invoice PDFs, error pages, and mobile app splash screens. Most white-label tiers cover the dashboard but leave transactional email footers untouched.
- 02
Confirm the custom domain resolves on both apex and www with a valid certificate
Agencies routinely launch on a subdomain of the vendor and lose the brand impression on the first client login. Test in an incognito window before announcing the URL.
- 03
Verify the platform's own support channel is not exposed to the client
If a client can open a ticket directly with the underlying vendor, your retainer relationship gets bypassed. Route help links to your agency inbox instead.
- 04
Test the full billing path with a live card at the client's actual price point
Run one real transaction, confirm the descriptor on the statement shows your agency name, then refund it. Statement descriptors are a common leak that surfaces only after the first invoice dispute.
- 05
Document which features are gated behind the vendor's higher tier before promising them
White-label rights, custom SMTP, and API access are frequently tier-locked. Map each promised capability to the plan you actually purchased.
- 06
Capture a screenshot set of the branded experience for the client handoff deck
Six to ten screens covering login, core workflow, and a sample report give the client something concrete to approve and give your team a reference for future QA.
- 07
Record the vendor's branding limits in the client's account file
Note any surface you cannot rebrand, such as a required footer credit or a co-branded mobile app store listing, so no one promises full removal later.