Operating ProcedureExecution layer

SenseCollect Local Lead List Build (Delivery)

A sequence with 8 steps: Confirm the client's target city and service category before touching the API.

By InnovaAI ResearchPublished

What are the steps?

sequence

SenseCollect Local Lead List Build (Delivery)

  1. 01

    Confirm the client's target city and service category before touching the API

    SenseCollect Maps search queries are built around a niche plus a city, so lock both down in writing first. A plumber list for one metro area is a different query set than a multi-city dental list, and the query set drives every downstream row.

  2. 02

    Create the SenseCollect account and copy the API key into the agency's secret store

    One key covers Google Maps businesses, Amazon reviews, and TikTok hashtags. Starter Pack at $19 gives 10,000 credits; Growth Pack at $49 gives 30,000 credits and adds the MCP server for agent integration on the same key. Credits never expire, so there is no deadline pressure to burn them.

  3. 03

    Run the Maps search endpoint for the client's niche and city

    Pull business name, phone, website, and rating fields. Filter for businesses with no website or an unverified listing, since those are the rows a web design or local marketing retainer can actually act on. Failed runs are refunded automatically, so a query that errors does not eat the client's budget.

  4. 04

    Deduplicate and clean the returned rows before anything leaves the agency

    SenseCollect returns raw rows, not a finished list. Strip duplicate business names across adjacent postcodes, normalise phone formats, and drop rows that fail the no-website filter. This is the step that separates a usable 500-row prospect sheet from a 900-row dump.

  5. 05

    Verify email deliverability on the rows that have an address

    SenseCollect includes email verification, so run it inside the same pipeline rather than exporting to a separate tool. Rows that fail verification get flagged, not deleted, because a phone-only local business is still a valid call target.

  6. 06

    Export the cleaned list as CSV and stage it for client review

    Deliver the monthly sheet with the no-website and unverified segments separated. The productised offer behind this SOP is the SenseCollect Local Lead Starter at $399/mo, which covers 8h setup plus 3h/mo and a 500-row monthly prospect list.

  7. 07

    Set credit usage and failed-run alerts before the next cycle

    Track credits consumed per client so a heavy month does not silently drain a shared pack. Because pricing is per row with no per-call minimum, cost scales with list size, which makes the alert threshold a direct margin control on the retainer.

  8. 08

    Log the query set and row counts in the client's delivery record

    SenseCollect publishes no white-label program or multi-tenant client portal, so the agency's own records are the only place the client's query history lives. Store the exact queries, credit spend, and row counts so the next cycle is a repeat, not a rebuild.