Visual Asset Intake and Rights Check (Onboarding)

Visual Asset Intake and Rights Check (Onboarding)

1. 01

   Inventory every image source the client already owns before any new asset is produced

   Ask for brand libraries, stock subscriptions, prior agency folders, and product photography archives. Most retainer clients have usable assets buried in three or four disconnected drives.

2. 02

   Confirm licensing terms and usage windows for each source in writing

   Stock seats, photographer contracts, and AI-generated outputs carry different commercial rights. Flag anything with an expiry date inside the next two quarters so renewal does not land mid-campaign.

3. 03

   Map each asset to its delivery context: web hero, social crop, paid placement, or print

   A 4000px hero and a 1080x1080 social tile have different compression and format targets. Recording the destination up front prevents re-exporting the same file four times later.

4. 04

   Set the format and size ceiling per destination before the first export

   Web and social destinations typically want WebP or AVIF under a defined kilobyte budget, while print stays in TIFF or high-quality JPEG. MageCDN and Imagify both convert to modern formats automatically, so the ceiling is a policy decision, not a manual task.

5. 05

   Separate optimization work from retouching work in the intake record

   Compression, resizing, and format conversion are repeatable and cheap to automate. Compositing, color grading, and skin retouching are judgment calls that should route to a named creative, not a batch job.

6. 06

   Log the color palette and accessibility constraints the client brand requires

   Contrast ratios and perceptual uniformity matter for charts, dashboards, and data visuals. Precept Palette Optimizer generates accessible palettes from trajectory optimization, which is faster than eyeballing hex codes against a brand guide.

7. 07

   Assign a single owner for the asset library and publish the folder structure to the delivery team

   Without one owner, agencies end up with three versions of the same logo and no record of which one the client approved.