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Email Marketing: The Margin Multiplier for Agency Retainers
Email marketing remains a low-margin service unless agencies bundle list growth, segmentation, creative, and sends into a single retainer. Recent AI advancements in workflow automation and content generation are lowering delivery costs, making this bundle more profitable and defensible.
By InnovaAI ResearchPublished Updated
Leverage
72/100Risk
48/100Email marketing remains a low-margin service unless agencies bundle list growth, segmentation, creative, and sends into a single retainer. Recent AI advancements in workflow automation and content generation are lowering delivery costs, making this bundle more profitable and defensible.