The Targeting Premium: Why Lead Gen Tools Only Pay Off When the Hypothesis Is Yours
Lead generation tools have collapsed to commodity infrastructure: contact databases, enrichment, and list export are now table stakes that any competitor can resell at cost. The margin sits in the targeting hypothesis (who specifically, with what trigger, at what moment) and the qualification scoring applied after the list is built. Agencies that resell access get paid like software resellers; those that own the framework get paid like partners.
By InnovaAI ResearchPublished
Lead generation tools have collapsed to commodity infrastructure: contact databases, enrichment, and list export are now table stakes that any competitor can resell at cost. The margin sits in the targeting hypothesis (who specifically, with what trigger, at what moment) and the qualification scoring applied after the list is built. Agencies that resell access get paid like software resellers; those that own the framework get paid like partners.