The Avatar Ceiling: Why Video Generator Margin Depends on What You Keep Human

Video generators collapse the cost of a first cut from a five-figure crew day to a few hundred dollars of credits, but that saving is available to every competitor at the same price. The agencies that hold margin are the ones that treat generation as the middle of the pipeline, not the product, pairing batch rendering with custom scripting, brand-specific styling, and human editorial judgment that clients cannot buy directly.