The Clip Factory Margin Curve: Why Volume Wins Before Brand Voice Does

Short-form clip automation changes agency economics before it changes creative quality: the first 60 to 90 days of a retainer are won on output volume and turnaround, not on bespoke craft. The strategic risk arrives later, when every client feed looks like the same auto-captioned template and differentiation collapses. Agencies that pair automated clipping with a named human review layer keep the margin gain without inheriting the homogenization cost.