The Crawl Budget Is Now a Dual-Audience Budget: Technical SEO for Human and AI Indexes

Technical SEO used to be a remediation line item: find broken pages, fix them, invoice the retainer. The economics have shifted because a page that ranks on page one can still be absent from AI-generated answers, which means agencies now sell visibility across two indexing systems with different crawler rules. The agencies that productize dual-audience audits first will own the reporting layer clients cannot build themselves.