The Deliverability Tax: Why Sales Automation Margin Depends on Inbox Reputation

Sales automation platforms compress the cost of generating a first touch, but they do not compress the cost of being trusted. The agencies that win retainers in this category are the ones that treat sender reputation, domain warmup, and human review as billable infrastructure rather than overhead. Skip that layer and the same tooling that triples outreach volume also triples the speed at which a client's domain gets filtered.