The Desktop Automation Ceiling: Why Local File Workflows Cap Agency Margin

Desktop automation converts unbilled back-office hours into margin, but the category's single-purpose, machine-bound tools cap how much of that margin an agency can actually capture. The strategic move is to treat local file and data workflows as an internal efficiency play with a defined ceiling, not as a service line, while the durable money migrates to agentic workflows that carry audit trails and client-facing reporting.