The Editing Hour Trap: Why Video Margin Hides in Correction Time

Video editing tools do not cut agency labor on their own; they shift where the hours go, from cutting to correcting. The agencies that win retainer margin are the ones measuring accepted deliverables per editor hour on the same brief, not the ones buying the loudest AI feature. As AI-generated video and voice assets flood client pipelines, correction and rights review become the new cost center, and that is where the category either pays for itself or quietly erodes margin.