The Editorial Layer Is the Only Defensible Margin in AI Text Generation

Language models have collapsed the typing cost of content to near zero, so the generator itself can no longer carry a retainer. Agencies that keep margin in this category sell judgment about voice, claims, and source quality, and they charge for the review workflow rather than the word count. The shift is already visible: 83% of B2C marketing decision makers work with AI agents, which makes generation a baseline expectation instead of a differentiator.