StrategyDiscovery layer
The PPC Management Margin Squeeze: Why Strategy Beats Bidding Tools
Google and Meta keep absorbing routine bid and budget decisions into native automation, so the billable hours agencies once charged for day-to-day account management are shrinking.
By InnovaAI ResearchPublished Updated
Why does it matter for agencies?
Leverage
68/100Risk
57/100Google and Meta keep absorbing routine bid and budget decisions into native automation, so the billable hours agencies once charged for day-to-day account management are shrinking. The agencies holding retainer value in 2026 sell audience hypothesis, creative testing frameworks, and landing page CRO, and treat the management platform as a commodity engine underneath that layer.