The Productivity Tool Resale Trap: Why AI Bundling Beats AI Licensing for Agency Margin

AI productivity tools are the only category where a client can replicate your entire stack in under two minutes with a credit card, so the tool itself carries almost no pricing power. The margin lives in the process design wrapped around the artifact: the routing logic, the handoff map, the review cadence. Agencies that sell the tool get compared on seat price; agencies that sell the workflow redesign get compared on outcomes.