The Prompt-to-Render Margin Shift: Why Text to Video Rewrites Agency Delivery Economics

Text to video collapses the script-to-screen pipeline from weeks to hours, which means the billable unit for short-form video is shifting from editing hours to strategic direction. Agencies that treat it as a rapid prototyping layer for moodboards and pre-visualization protect their retainer value; agencies that sell raw renders as finished work commoditize their own creative output.