The Reporting Margin Curve: Why Dashboard Coverage Is Not the Offer

Reporting tools only create agency leverage when the hours they recover get reinvested in analysis and client recommendations. Coverage of 85 to 200+ sources is now table stakes across the category, so the differentiator has shifted to reconciliation quality and narrative control. Meanwhile, GA4 and consent-driven data loss mean clients see numbers that look like underreporting, which turns dashboard credibility into a retention issue rather than a convenience.