The Reseller Margin Trap: Why White-Label SaaS Rewrites Agency Economics

White-label SaaS converts an agency from a labor-billed service into a product vendor, trading hourly delivery for recurring subscription revenue that survives client churn. The strategic stake is not the software itself but the pricing power it creates: agencies that own the billing relationship can raise retainer floors, while those that resell someone else's platform at someone else's price compete on the same thin margin as every other reseller.