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The Routing Premium: Why Multi-Model Orchestration Sets Agency AI Margins
AI infrastructure stopped being a procurement line and became a margin variable: token spend, provider churn, and agent containment now decide whether an AI retainer is profitable or a liability.
By InnovaAI ResearchPublished
Why does it matter for agencies?
Leverage
78/100Risk
71/100AI infrastructure stopped being a procurement line and became a margin variable: token spend, provider churn, and agent containment now decide whether an AI retainer is profitable or a liability. Agencies that treat model access as a routing problem, with fallbacks and per-client cost telemetry, price work with confidence; those that hardwire one provider absorb every pricing shift and outage on their own balance sheet.