The RPA Margin Curve: Why Agentic Automation Reprices Agency Delivery
RPA tools let agencies sell rule-based workflow automation as a retainer line without custom engineering headcount, and the agentic shift is now splitting that market into two defensible positions: enterprise governance platforms for compliance-heavy clients and prompt-driven bots for SMB portfolios.
By InnovaAI ResearchPublished Updated
Why does it matter for agencies?
RPA tools let agencies sell rule-based workflow automation as a retainer line without custom engineering headcount, and the agentic shift is now splitting that market into two defensible positions: enterprise governance platforms for compliance-heavy clients and prompt-driven bots for SMB portfolios. Straddling both erodes margin, because the same autonomous capability that makes lightweight tools cheap also commoditizes the UI-scripting work enterprise suites used to bill for.