StrategyDiscovery layer
The Targeting Hypothesis: Why Lead Gen Tools Are Commodity Infrastructure and Strategy Is the Moat
Lead generation tools have become commodity infrastructure, so agency margins now hinge on the targeting hypothesis and qualification scoring, not the tool itself. Agencies that own the strategy layer get paid like partners, while those reselling tool access get paid like software resellers.
By InnovaAI ResearchPublished Updated
Why does it matter for agencies?
Leverage
72/100Risk
45/100Lead generation tools have become commodity infrastructure, so agency margins now hinge on the targeting hypothesis and qualification scoring, not the tool itself. Agencies that own the strategy layer get paid like partners, while those reselling tool access get paid like software resellers.