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The Video Margin Curve: Why Assembly Cost Collapse Rewrites Agency Retainers
Video creation platforms have collapsed the cost of assembly, not the cost of judgment, so the agencies that win are the ones that sell briefs, script direction, and editorial review while the tool handles the cutting.
By InnovaAI ResearchPublished Updated
Why does it matter for agencies?
Leverage
78/100Risk
64/100Video creation platforms have collapsed the cost of assembly, not the cost of judgment, so the agencies that win are the ones that sell briefs, script direction, and editorial review while the tool handles the cutting. The strategic risk is the opposite of the obvious one: pitching pure AI-generated video feels templated to clients within a single delivery cycle and churns retainers faster than any pricing objection.