The Video Margin Curve: Why Assembly Cost Falls Faster Than Creative Judgment

Video creation tools have collapsed the cost of assembly, but not the cost of knowing what to say, to whom, and why. Agencies that sell the brief, script direction, and editorial review keep the margin the tool creates; agencies that sell "AI-generated video" hand the client a reason to cancel within one delivery cycle. The strategic question is not which platform to buy but which part of the production chain you price as judgment versus labor.