The Visibility Ledger: Why Rank Tracking Now Prices Agency Retention

Rank tracking stopped being a reporting chore and became the ledger that justifies a retainer. When 69% of marketers publish more AI-generated content, position data is the only defensible proof that a client's spend bought visibility rather than volume. Agencies that track search and AI citations together can price that proof; agencies that report rankings alone are selling a metric clients can now generate themselves.