Why Ad Management Margin Compresses When Automation Outruns Brand Context

Ad management stopped being a labor business the moment AI platforms began reading a client's website and launching campaigns without a media buyer in the loop. The agencies gaining margin now are the ones that price the audit, the creative strategy, and the platform-specific judgment, while letting software absorb daily bid and budget churn. Agencies that keep billing for manual campaign babysitting will watch that line item get repriced toward zero.