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Why AI Agents Are Components, Not Products: The Wiring Is the Retainer
AI agents are becoming commodity components, not standalone products. The durable value for agencies lies in the integration layer: wiring a specific agent into a client's CRM, calendar, and review cycle. This wiring is where retainer pricing originates, and agencies that master it will capture margin as agent costs fall.
By InnovaAI ResearchPublished Updated
Why does it matter for agencies?
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82/100Risk
45/100AI agents are becoming commodity components, not standalone products. The durable value for agencies lies in the integration layer: wiring a specific agent into a client's CRM, calendar, and review cycle. This wiring is where retainer pricing originates, and agencies that master it will capture margin as agent costs fall.