StrategyDiscovery layer
Why Creative Supply, Not Media Buying, Sets Agency Margin in Social Ads
Social media ads are commoditizing on execution, so agencies that only buy media face margin compression. The leverage now sits in owning creative supply, like UGC pipelines, and proprietary audience data, which platforms like Billo and Microphone illustrate.
By InnovaAI ResearchPublished
Why does it matter for agencies?
Leverage
82/100Risk
68/100Social media ads are commoditizing on execution, so agencies that only buy media face margin compression. The leverage now sits in owning creative supply, like UGC pipelines, and proprietary audience data, which platforms like Billo and Microphone illustrate.