actiTIME
actiTIME is a cloud-based time tracking and project management platform that consolidates billable hour logging, budget monitoring, invoicing, and team leave management in one workspace. It integrates natively with QuickBooks for accounting sync and actiPLANS for resource planning, plus Zapier for workflow automation. The platform supports custom approval workflows, real-time budget alerts, and CSV/API reporting, enabling agencies to track project profitability and control costs without external spreadsheets. It is designed for professional services agencies (consulting, IT, marketing, design) with 1 to 200+ person teams that bill by the hour and need visibility into utilization and cost recovery.
actiTIME is a project management tool, priced at $5/seat/month on the Online (41–200 users) plan, integrating with actiPLANS, QuickBooks, Zapier, and Chrome. InnovaAI scores it 6.2/10 for agency resale.
Agency Audit
actiTIME combines time tracking, project budgeting, and invoicing in a single platform, with native integrations to QuickBooks and actiPLANS for accounting workflows. It's built for professional services agencies (consulting, IT, marketing, design) that bill by the hour and need real-time visibility into project profitability and team utilization. The platform supports custom approval workflows and leave management, making it suitable for agencies with 10-200+ person teams. Resale potential exists for agencies serving clients who need cost control and billable-hour accuracy, though white-label options are not verified in the product documentation.
6.2/10
32%
2d 1-2 days
- You serve consulting, IT, or marketing agencies as clients and they struggle to track billable hours across multiple projects without spreadsheets.
- Your clients use QuickBooks for accounting and need actiTIME's native integration to sync project costs and generate invoices automatically.
- You manage 5+ concurrent client projects and need real-time budget tracking to flag cost overruns before they erode margins.
- Your clients are primarily fixed-price or retainer-based (not hourly billing), since actiTIME's value centers on billable-hour tracking and cost recovery.
- You need a fully white-labeled solution where client portals and reports carry only your agency's branding; actiTIME does not offer this capability.
- Your clients require SOC2 Type II or HIPAA compliance; the product documentation does not confirm these certifications.
Profit Path
$5/mo
$500–$1.5K/project
Hybrid
Planning benchmark at United States price levels. Not a measured market survey.
Platform Features
Core capabilities of actiTIME
Billable and non-billable hour tracking
Agencies categorize time entries by project and billing status, enabling accurate cost allocation and client invoicing. This separates revenue-generating work from internal overhead, critical for agencies calculating true project profitability.
Real-time project budget monitoring
Set project budgets in actiTIME and receive alerts when tracked hours approach or exceed the cap. Agencies can intervene mid-project to prevent scope creep from eroding margins.
Automated invoice generation
Generate invoices directly from tracked time and expenses, then sync to QuickBooks for accounting. Eliminates manual billing reconciliation and reduces days-to-cash for agencies on hourly retainers.
Custom approval workflows
Configure multi-level time approval rules (e.g., team lead review, then manager sign-off) before hours lock for billing. Ensures data quality and prevents billing disputes with clients over logged time.
Leave and absence management
Track vacation, sick leave, and other absences within the same platform as time tracking. Agencies see true available capacity and can adjust project schedules or staffing plans without switching tools.
Custom reports and CSV export
Build reports filtered by project, team member, client, or date range, then export as CSV or access via API. Agencies can feed actiTIME data into BI tools or client dashboards for transparency.
What Makes actiTIME Different
Unique advantages vs similar tools in this niche
Combines time tracking, budget monitoring, and invoicing in one platform
vs Separate tools like Toggl (time) + FreshBooks (invoicing)actiTIME unifies time logging, budget tracking, and invoice generation, reducing tool switching.
Real-time budget vs actual cost visibility
vs Manual spreadsheet trackingProject budgets update automatically as time is logged, preventing overspend.
Latest Updates
Recent releases and improvements for actiTIME
Visual Budget Tracking
NewIt’s now possible to set three different types of budgets for customers, projects, or tasks in actiTIME: 1. The **cost budget** is the amount of money you expect to spend on work, and it’s calculated based on your employees’ hourly rates.
PTO Blackout Days
NewThe PTO blackout feature empowers you to carefully control when employees can and cannot take days off, ensuring that your business remains well-staffed during the busiest periods. 1. Pick a color for PTO blackout days using **Logo & Color Settings**.
Technical Improvements
ImprovementactiTIME 2025 is up to date with all the modern technical requirements and data safety standards. Subscribe to actiTIME news and updates
Strictly Necessary Cookies
NewThese cookies are strictly necessary to provide you with certain features. For example, these cookies allow you to access secure areas that require
Investment ROI Calculator
Value equation analysis for actiTIME, based on the Hormozi framework
What is the Hormozi framework? A four-factor score: (what the service delivers × how reliably it delivers) divided by (how long it takes × how much effort it requires). A higher Value Multiplier means a better return on the time and money invested: faster, easier, and more proven results.
2.1× value multiple: invest $5/mo and agencies typically charge $500–$1.5K/project for the work it powers.
Why This Succeeds
Higher is betterClient Results Potential
What your clients actually get
Incremental gains: position as part of a larger solution stack
The magnitude of positive change this delivers for your clients. Higher scores mean bigger, more impactful results.
Reliability Score
How consistently this delivers results
Early-stage track record: validate with a small pilot first
How reliably this solution delivers promised results. Based on case studies, reviews, and track record.
Implementation Challenges
Lower is betterTime to First Revenue
How long until you can start earning
Standard ramp-up: accelerate to 1 day with Academy SOPs
Expect a few days from signup to first client delivery
Setup Effort
What it takes to get running
Near-turnkey: minimal setup before you can sell
Moderate effort: standard configuration with some customization needed
Viable opportunity. actiTIME returns 2.1× on investment. Focus on the highest-margin service packages to maximize return.
Pricing
actiTIME platform cost to your agency
Starts at $5/mo (Online (41–200 users)), scales to $6/mo (Online (1–40 users))
Free
- Up to 3 users
- Limited functionality
- Cloud hosted on Amazon servers
- Browser access from any device
Online (1–40 users)
- Full functionality
- Unlimited number of projects
- Integration with actiPLANS and QuickBooks
- Free mobile app and Chrome extension
Online (41–200 users)
- Full functionality
- Unlimited number of projects
- Integration with actiPLANS and QuickBooks
- Free mobile app and Chrome extension
Online (200+ users)
- Fixed cost for unlimited users
- Full functionality
- Unlimited number of projects
- Integration with actiPLANS and QuickBooks
Add-ons
Optional extras priced on top of any main plan
No verified white-label program for actiTIME: client-facing delivery runs under the platform's native branding.
Market Intelligence
How agencies monetize actiTIME: real offer economics and market positioning
- Professional services agencies
- IT and software development firms
- Consulting agencies
- Agencies needing built-in CRM or sales pipeline
- Agencies requiring client-facing portals
Project-Based
ai-toolsAgency charges per-project fee for implementation. Ongoing optimization as optional retainer.
Offer Economics: What You Charge vs. What It Costs
Margin includes platform cost + agency labor at $75/hr. Per-seat platform scales with client count.
Local service businesses, solo practitioners, or small shops needing basic time tracking and invoicing
Funded startups and regional brands with 10–50 employees managing multiple client projects and needing profitability visibility
Mid-market companies with 50–200 employees across multiple locations needing centralized time tracking, resource planning, and cost control
Enterprise organizations with 200+ users requiring a governed, fully integrated time tracking and project profitability system at scale
Scale Economics: Based on Starter Offer
Using actiTIME Starter Setup at $1.1K/client. Platform: $5/mo × 1 seat(s) per client. Labor: 4h/client × $75/hr.
Net = MRR - platform cost - labor (4h/client × $75/hr). Platform scales with seat count per client.
Investment Decision Framework
Strategic vetting analysis for actiTIME
Consider
Favorable fit, worth a closer look
Buy If
5Your clients use QuickBooks for accounting and need actiTIME's native integration to sync project costs and generate invoices automatically.
You manage 5+ concurrent client projects and need real-time budget tracking to flag cost overruns before they erode margins.
You serve consulting, IT, or marketing agencies as clients and they struggle to track billable hours across multiple projects without spreadsheets.
Your team includes remote or distributed staff and you need leave management and approval workflows built into the same platform as time tracking.
You want to offer time-tracking retainers starting at USD 5-6 per user per month (for 41+ user tiers) with minimal infrastructure overhead.
Skip If
5Your clients are primarily fixed-price or retainer-based (not hourly billing), since actiTIME's value centers on billable-hour tracking and cost recovery.
You need a fully white-labeled solution where client portals and reports carry only your agency's branding; actiTIME does not offer this capability.
Your clients require SOC2 Type II or HIPAA compliance; the product documentation does not confirm these certifications.
You operate in a vertical where time tracking is not a core business need (e.g., e-commerce, SaaS product companies without professional services arms).
You need a single-vendor solution for resource planning and forecasting; actiTIME's planning features require a separate actiPLANS subscription.
Bottom Line
actiTIME combines time tracking, project budgeting, and invoicing in a single platform, with native integrations to QuickBooks and actiPLANS for accounting workflows. It's built for professional services agencies (consulting, IT, marketing, design) that bill by the hour and need real-time visibility into project profitability and team utilization. The platform supports custom approval workflows and leave management, making it suitable for agencies with 10-200+ person teams. Resale potential exists for agencies serving clients who need cost control and billable-hour accuracy, though white-label options are not verified in the product documentation.
Reality Check
actiTIME does not publish a white-label program, so client-facing reports and dashboards will display the actiTIME brand. Agencies reselling this would need to position it as a recommended tool rather than a private-label solution. Additionally, the platform requires clients to adopt its time-entry discipline; agencies cannot retroactively bill from actiTIME data if clients have not logged hours consistently.
Moderate effort: standard configuration with some customization needed
Academy for actiTIME
Work through it in order: the course for this service first, then the modules behind it.
No Academy modules are published for this service yet. Browse the full Academy
Core concepts
The mental model you need to price and scope the work.
- Client Visibility BoundaryConcept
Client Visibility Boundary treats a project management platform as two products sharing one database: the internal delivery layer where capacity, budgets, and dependencies live, and the external surface a client actually opens. Agencies routinely buy for the internal layer and then expose it wholesale, which turns every internal field into a client-facing commitment. The boundary should be drawn per retainer, not per vendor. A platform with strong permissions lets a delivery lead track billable burn while the client sees only milestone status; a thin permission model forces either over-sharing or duplicate status reporting. The cost shows up in delivery hours, not licence fees. Forrester's September 2026 research found 83% of B2C marketing decision makers already work with AI agents, so clients now arrive expecting live status rather than weekly decks, which raises the value of a clean external surface and the risk of exposing raw internal boards.
- Adoption Debt CompoundingConcept
Adoption Debt Compounding treats every licensed project management seat that never logs in as a compounding liability, not a sunk cost. The platform fee is the visible expense; the hidden expense is the coordination tax: status meetings that exist only because the tool is not trusted, duplicate task entry in spreadsheets, and account managers rebuilding timelines by hand. That tax grows with headcount and client count, so a 40-person agency carrying 30% dormant seats pays it on every retainer. The framework asks one question before renewal: what percentage of assigned seats touched a task in the last 14 days? Forrester's finding that 83% of B2C marketing decision makers already work with AI agents raises the stakes, because agent-driven status reporting only functions when the underlying task data is current. A platform with strong AI features and weak seat adoption produces confident-sounding summaries of stale work, which is worse for client trust than no automation at all.
- Tooling Consolidation CeilingConcept
Every agency eventually asks whether one project management platform can absorb the work of three or four. The consolidation ceiling is the point where merging more workflows into a single system stops reducing coordination overhead and starts adding configuration, permission, and training burden. Below the ceiling, fewer tools mean fewer handoffs and cheaper onboarding. Above it, the platform's permission model, reporting granularity, or client-facing white-label limits force workarounds that cost more than the tools they replaced. The ceiling is not a seat count; it is set by workflow fit, permissions, reporting, and integration needs, exactly the criteria the category description names. Productive and Teamwork bundle resource planning and financials for agencies that want one system, while Basecamp deliberately stays narrow and wins on adoption speed. Forrester's finding that 83% of B2C marketing decision makers now work with AI agents adds pressure: agent workflows need clean task and status data, and a platform stretched past its ceiling produces the messy data agents cannot use.
Decision and risk
How to judge the fit, and the ways it goes wrong.
- When to Adopt actiTIME: Your Agency Bills by the Hour and Needs Budget ControlEvaluation Rule
Adopt actiTIME when your agency bills by the hour and needs real-time budget monitoring with QuickBooks integration, but only if you don't require white-label reporting.
- When Client Visibility Drives the Retainer, Separate Internal Delivery From Shared WorkspacesEvaluation Rule
Keep internal delivery and client-facing visibility in separate workspaces joined by a synced status layer, and decide the split before you migrate anything.
- actiTIME: Buy vs Skip (Agency Time Tracking and Profitability)Decision Framework
IF your agency bills by the hour and needs real-time budget tracking with QuickBooks sync, THEN actiTIME's Online plan at $6 per user per month (annual billing) is a low-cost fit. IF you need white-label client reports or a free plan beyond 3 users, THEN skip because actiTIME lacks a white-label program and the Free tier caps at 3 users.
- The actiTIME Budget Blindspot Trap: Why Agencies Misprice RetainersFailure Pattern
- The Migration Sunk-Cost Trap: Why Project Management Tools Stall Mid-Rollout at AgenciesFailure Pattern
Delivery system
Blueprints and procedures for running it as a service.
- actiTIME Client Onboarding Sprint (5-7 days)Implementation Blueprint
A structured onboarding sprint that configures actiTIME for a client's time tracking, budgeting, and invoicing needs, ensuring accurate billable hours and real-time profitability visibility.
- actiTIME Client Workspace Setup (Onboarding)Operating Procedure
- Client-Facing Workspace Provisioning (Onboarding)Operating Procedure
- Capacity Reconciliation Before Sprint Commit (Delivery)Operating Procedure
13 modules selected for actiTIME
Frequently Asked Questions
Answers about pricing, implementation
actiTIME tracks billable and non-billable hours across projects, monitors budgets in real time, and generates invoices synced to QuickBooks. It also manages leave, approvals, and custom workflows. The platform is designed for professional services agencies (consulting, IT, marketing, design) that bill by the hour and need visibility into project profitability and team utilization.
actiTIME offers 4 pricing tiers, at $6/mo per user billed annually (Online (1–40 users)). Agencies typically achieve 32% profit margins when reselling to clients.
No verified white-label program exists. Client-facing surfaces, including reports and dashboards, display the actiTIME brand. Agencies reselling actiTIME would position it as a recommended tool rather than a private-label solution.
Yes. actiTIME has native integrations with both QuickBooks (for accounting sync) and actiPLANS (for resource planning). The platform also supports Zapier for connecting to 8,000+ third-party apps and includes a Chrome plugin for streamlined time entry.
Setup time depends on team size and workflow complexity. Basic configuration (projects, team members, approval rules) typically takes 30-60 minutes per client. Agencies should budget additional time for training staff on time-entry discipline and configuring custom workflows specific to the client's billing model.
actiTIME is built for professional services: consulting agencies, IT and software development firms, marketing agencies, and design studios. It is also used in architecture, engineering, and healthcare. Any client that bills hourly or by project and needs cost control benefits from actiTIME.
Yes. Agencies can create separate projects and team structures for each client within a single actiTIME account. Custom reports can be filtered by client, allowing agencies to generate client-specific invoices and utilization reports without switching accounts.
The product documentation does not specify data retention or export policies after cancellation. Contact actiTIME support directly to confirm whether historical time entries, reports, and project data can be exported before your account closes.