Clockify
Clockify is a time tracking and timesheet platform that records billable hours via timer, manual entry, or automatic app/website activity logging, then converts that data into project budgets, labor-cost analysis, and client invoices. Unlike standalone timers, Clockify bundles invoicing, scheduling, time-off management, and attendance tracking in one workspace, so agencies do not need to export time data into a separate billing tool. It integrates natively with QuickBooks (Standard plan and above) and supports per-project budget tracking, labor-cost reporting, and overtime calculation. Clockify is built for marketing, consulting, software development, and creative agencies that bill clients hourly or by project and need transparent profitability analysis. Pricing starts at $3.99/month per seat (annual billing) on the Basic plan, making it cost-effective for agencies reselling time tracking as a retainer service.
Clockify is a time tracking and timesheet platform, priced at $4.99 a seat a month on the BASIC plan. InnovaAI rates it 5.3 of 10 for agency resale.
Agency Audit
Clockify combines timer, timesheet, and automated tracking into a single workspace where agencies bill clients from tracked hours, set project budgets, and pull labor-cost reports. The platform supports invoicing directly from billable time and includes scheduling, time-off management, and approval workflows. It's built for marketing, consulting, software development, and creative agencies that need to track billable hours across multiple client projects and convert that data into client invoices and profitability analysis. The low per-seat cost (starting at $3.99/month annual on the Basic plan) makes it viable as a white-label retainer, though agencies should verify white-label capabilities before committing client contracts.
5.3/10
32%
2d 1 to 2 days
- You bill clients hourly or by project and need to convert tracked time into invoices without manual data entry (Clockify's invoicing feature pulls directly from billable hours).
- You manage 5+ concurrent client projects and need per-project budget tracking and labor-cost reporting to show clients where their budget stands.
- Your team uses multiple devices and needs automatic time tracking via app or website activity logging, not just manual timer entry.
- You require full white-label capability with custom domain and branded client portal before signing contracts; Clockify's white-label scope is not documented.
- Your clients use Salesforce or Microsoft Dynamics as their primary CRM and you need native, bi-directional sync; Clockify integrates with QuickBooks (Standard plan and above) but not Salesforce or Dynamics.
- You need HIPAA or FedRAMP compliance for healthcare or government clients; Clockify does not advertise these certifications.
Profit Path
$4.99/mo
$500–$1.5K/project
Hybrid
Planning benchmark at United States price levels. Not a measured market survey.
Platform Features
Core capabilities of Clockify
Timer and timesheet dual entry
Agencies can track billable hours via real-time timer, manual weekly timesheet entry, or automatic app/website activity logging. This flexibility accommodates teams that work in bursts (timer) and those who log time retrospectively (timesheet), reducing friction when onboarding diverse client teams.
Project budgeting and status tracking
Set per-client or per-project budgets and monitor actual hours against the budget in real time. Agencies can flag overages before they hit profitability and show clients transparent budget consumption, reducing scope-creep disputes.
Invoice generation from billable time
Convert tracked billable hours directly into invoices without manual data re-entry. Agencies eliminate the reconciliation step between time tracking and billing, reducing invoice errors and accelerating cash collection.
Scheduling and shift management
Assign work, schedule shifts, and manage time-off requests in a single calendar view. Agencies can coordinate team availability across multiple client projects and prevent double-booking.
Labor cost and profit reporting
Analyze tracked hours against hourly rates to calculate labor cost per project and overall profit margin. Agencies can identify which client engagements are profitable and which are bleeding margin.
Attendance and overtime tracking
Monitor daily employee attendance, clock-in/clock-out patterns, and overtime hours. Agencies can enforce labor policies and calculate overtime pay for payroll.
What Makes Clockify Different
Unique advantages vs similar tools in this niche
Free unlimited-user time tracking
vs Toggl Track and Harvest limit free usersClockify offers a free plan with unlimited users and projects, while competitors restrict free tiers.
Automatic app and website tracking
vs Manual time entry in most trackersAuto tracker records apps and websites used, reducing manual entry errors.
Latest Updates
Recent releases and improvements for Clockify
Expense approval is now separate from timesheet approval
New2026-07Expense approval has been decoupled from timesheet approval as a new feature.
Photo capture clock-in on Kiosk
New2026-06Users can now capture a photo when clocking in on the Kiosk.
Attendance report: Summary and grouping
New2026-06The Attendance report now supports summary views and grouping of attendance data.
Timesheet submission, approval and rejection timestamps added to Detailed report exports
New2026-06Detailed report exports now include timestamps for timesheet submission, approval, and rejection.
Field mapping on Import
New2026-05Field mapping on import is now available to reduce the chances of importing incorrect data.
Investment ROI Calculator
Value equation analysis for Clockify, based on the Hormozi framework
What is the Hormozi framework? A four-factor score: (what the service delivers × how reliably it delivers) divided by (how long it takes × how much effort it requires). A higher Value Multiplier means a better return on the time and money invested: faster, easier, and more proven results.
2.9× value multiple: invest $4.99/mo and agencies typically charge $500–$1.5K/project for the work it powers.
Why This Succeeds
Higher is betterClient Results Potential
What your clients actually get
Incremental gains: position as part of a larger solution stack
Time tracking software used by millions. Clockify is a time tracker and timesheet app that lets you track work hours across projects.
Reliability Score
How consistently this delivers results
Reliable with proper setup: most agencies see consistent delivery
Trusted by 7M+ users in companies worldwide
Implementation Challenges
Lower is betterTime to First Revenue
How long until you can start earning
Standard ramp-up: accelerate to 1 day with Academy SOPs
Expect a few days from signup to first client delivery
Setup Effort
What it takes to get running
Near-turnkey: minimal setup before you can sell
Moderate effort: standard configuration with some customization needed
Strong ROI. Clockify at $4.99/mo supports market rates of $500–$1.5K. Its 2.9× value-equation score weighs client outcome and likelihood against the time and effort to deliver, not cost.
Pricing
Clockify platform cost to your agency
Starts at $4.99/mo (BASIC), scales to $15.99/mo (CAKE.com Bundle)
FREE
- Up to 5 users
- Unlimited tracking
- Time tracker
- Timesheet
BASIC
- Add time for others
- Hide time & pages
- Required fields
- Bulk edit
STANDARD
- Time off
- Invoicing
- Approval
- Lock time
PRO
- Scheduling
- Expenses
- Labor cost & profit
- Budget & estimates
ENTERPRISE
- Single sign-on (SSO)
- Custom subdomain
- SCIM provisioning
- Control accounts
CAKE.com Bundle
- ENTERPRISE features for Clockify
- Pumble Team Communication
- Plaky Project Management
Add-ons
Optional extras priced on top of any main plan
No verified white-label program for Clockify: client-facing delivery runs under the platform's native branding.
Market Intelligence
How agencies monetize Clockify: real offer economics and market positioning
- Marketing agencies
- Consulting agencies
- Software development agencies
- Agencies needing built-in project management
- Agencies requiring advanced CRM features
Project-Based
ai-toolsAgency charges per-project fee for implementation. Ongoing optimization as optional retainer.
Offer Economics: What You Charge vs. What It Costs
Margin includes platform cost + agency labor at $75/hr. Per-seat platform scales with client count.
Solo practitioners, freelancers, or local service businesses needing basic time tracking and simple project reporting
Funded startups or regional service firms with 10–50 employees needing project budgeting, invoicing, and approval workflows
Multi-department companies with 50–200 employees needing labor cost tracking, scheduling, GPS, and profitability reporting across multiple locations
Enterprise organizations with 500+ employees requiring SSO, SCIM provisioning, audit compliance, and centralized workforce time intelligence
Scale Economics: Based on Starter Offer
Using Clockify Starter Setup at $1.1K/client. Platform: $4.99/mo × 1 seat(s) per client. Labor: 4h/client × $75/hr.
Net = MRR - platform cost - labor (4h/client × $75/hr). Platform scales with seat count per client.
Investment Decision Framework
Strategic vetting analysis for Clockify
Consider
Favorable fit, worth a closer look
Buy If
5Your team uses multiple devices and needs automatic time tracking via app or website activity logging, not just manual timer entry.
You want to offer time tracking as a standalone retainer service at sub-$10/seat cost and can absorb the white-label verification step.
You bill clients hourly or by project and need to convert tracked time into invoices without manual data entry (Clockify's invoicing feature pulls directly from billable hours).
You manage 5+ concurrent client projects and need per-project budget tracking and labor-cost reporting to show clients where their budget stands.
You need attendance and overtime tracking alongside billable-hour reporting for hybrid client teams (e.g., agencies with on-site and remote staff).
Skip If
5You require full white-label capability with custom domain and branded client portal before signing contracts; Clockify's white-label scope is not documented.
Your clients use Salesforce or Microsoft Dynamics as their primary CRM and you need native, bi-directional sync; Clockify integrates with QuickBooks (Standard plan and above) but not Salesforce or Dynamics.
You need HIPAA or FedRAMP compliance for healthcare or government clients; Clockify does not advertise these certifications.
Your clients demand real-time payroll integration with ADP or Workday; Clockify's payroll feature is internal calculation only, not third-party sync.
You operate in a jurisdiction requiring SOC2 Type II or ISO 27001 certification; Clockify's compliance scope is not detailed in the provided content.
Bottom Line
Clockify combines timer, timesheet, and automated tracking into a single workspace where agencies bill clients from tracked hours, set project budgets, and pull labor-cost reports. The platform supports invoicing directly from billable time and includes scheduling, time-off management, and approval workflows. It's built for marketing, consulting, software development, and creative agencies that need to track billable hours across multiple client projects and convert that data into client invoices and profitability analysis. The low per-seat cost (starting at $3.99/month annual on the Basic plan) makes it viable as a white-label retainer, though agencies should verify white-label capabilities before committing client contracts.
Reality Check
Clockify does not publish white-label or custom-branding documentation in the provided content, so agencies cannot confirm whether client-facing portals can display agency branding instead of Clockify branding. This is a critical gap if you plan to resell under your own brand. Additionally, the platform's invoicing feature may require manual export or third-party integration to sync with existing billing systems, rather than native two-way sync.
Moderate effort: standard configuration with some customization needed
Academy for Clockify
Work through it in order: the course for this service first, then the modules behind it.
Course for this service
Clockify Agency Implementation, Billable Time to Client Invoices
Learn how to set up Clockify as a retainer service for clients, configure per-project budgets to flag scope creep, and automate invoice generation from tracked billable hours. This course teaches agencies to deliver transparent labor-cost reporting and reduce billing reconciliation work by 80 percent.
Open the courseNo Academy modules are published for this service yet. Browse the full Academy
Why this category matters
The commercial case before the tooling.
Core concepts
The mental model you need to price and scope the work.
- Permission Boundary CostConcept
Permission Boundary Cost treats external client access as a design constraint that reshapes internal delivery, not a checkbox added at the end of a rollout. Every shared board, guest seat, or client-facing status view forces a decision about what internal commentary, margin data, and draft work stays hidden, and each of those decisions adds configuration and review time to every project. Agencies that map the boundary before migration avoid rebuilding templates twice; those that grant visibility first usually spend the next quarter walking it back. The cost is real but hard to see: a single shared workspace can mean dozens of per-project permission rules that a delivery lead maintains by hand. The frame matters because client-facing visibility is often the stated reason for switching platforms, yet the internal tax it creates rarely appears in the business case. Productive and Teamwork both bundle client access with financial data, which raises the stakes on where that line sits.
- Client Visibility SurfaceConcept
Every project management platform has two surfaces: the internal one your delivery team lives in, and the client-facing one your retainer depends on. The Client Visibility Surface framework says the second surface, not the first, sets your adoption ceiling. A tool with deep internal capacity but clumsy guest permissions forces account managers into screenshot-and-email workarounds, and that manual relay becomes the real coordination cost. Basecamp's deliberately flat client access and Plutio's white-label workspace both trade internal depth for a cleaner external surface, while Wrike and Asana push granular guest roles that need configuration before a client ever logs in. The framework matters because client constraints are a stated evaluation input, not an afterthought. Forrester's Q3 2026 research found workflow integration, not model selection, separates agencies scaling AI profitably, and the same logic applies here: the surface your client touches determines whether shared visibility reduces status meetings or adds a second reporting layer.
- Migration Drag CoefficientConcept
Migration drag coefficient is the ratio of switching cost to the workflow gain a new project management platform actually delivers. Agencies routinely price the subscription and ignore the drag: historical task data that will not import cleanly, client-specific permission maps, automations rebuilt from scratch, and the two to six weeks of reduced delivery throughput while teams relearn. A platform that wins on features but carries high drag can cost more in the first quarter than it saves in the first year. The framework forces the comparison onto total cost of transition, not list price. It also explains why standardization stalls: a single client with unusual access rules or an embedded approval chain can hold an entire agency on a legacy stack. The practical move is to score drag before scoring features, and to pilot on one retainer rather than migrating the whole book at once.
Decision and risk
How to judge the fit, and the ways it goes wrong.
- Project Management Tools Rule: Price the Migration Before You Price the SeatEvaluation Rule
Compare total migration cost, including rework, retraining, and client re-onboarding, against the annual seat delta before committing to a switch.
- Project Management Tools Rule: Score Workflow Fit Before Seat CountEvaluation Rule
Choose the platform whose workflow, permission model, and reporting match how the agency actually delivers, then negotiate seats; never let seat math drive the platform decision.
- Consolidate Delivery Ops Into One Platform vs Keep Client-Mandated Tools Per AccountDecision Framework
IF your agency runs more than roughly 15 concurrent client projects across three or more delivery leads, and no single client contractually dictates the tool your team must use, THEN standardize on one project management platform and absorb the migration cost once. IF client procurement, security review, or an existing enterprise agreement forces a specific system on more than a third of your retainer book, THEN run a federated model where each account keeps its mandated tool and you maintain a thin internal layer for capacity and margin reporting.
- The Seat-Count Trap: Why Project Management Tools Stall When Agencies Buy Licenses Before WorkflowsFailure Pattern
- The Migration Sunk-Cost Trap: Why Project Management Tools Collapse Mid-Rollout at AgenciesFailure Pattern
Delivery system
Blueprints and procedures for running it as a service.
- Client-Facing Delivery Workspace Rollout (10-18 days)Implementation Blueprint
A productized engagement that moves an agency's delivery operations and its client-facing visibility into one governed workspace, with permissions, reporting, and adoption handled as explicit workstreams rather than afterthoughts.
- Client Workspace Provisioning (Onboarding)Operating Procedure
- Permission and Guest Access Review (QA)Operating Procedure
- Capacity Reforecast After Scope Change (Delivery)Operating Procedure
13 modules selected for Clockify
Real User Results
What agencies say about Clockify
“Outstanding app and service”
Outstanding app and service. Thank you very much!
Read on Trustpilot“Great to have Support”
Clockify is simple to use and I recently had a great experience with the support team.
Read on Trustpilot“Poor Comms, Too Expensive Now”
Like everyone else. Used the app for years and it has been great, but now they want you to pay for the most basic of functions with no warning or email communication. Really disappointing. Now looking for alternitives.
Read on TrustpilotFrequently Asked Questions
Answers about pricing, setup, implementation
Clockify is a time tracking and timesheet platform that records work hours via timer, manual entry, or automatic activity logging, then converts that data into project budgets, labor-cost reports, and client invoices. Agencies use it to track billable hours across multiple client projects, set per-project budgets, calculate labor costs and profit margins, and generate invoices directly from tracked time. The platform also includes scheduling, time-off management, and attendance tracking for team coordination.
Clockify lists 6 plans; the paid ones run from $3.99 a seat a month, billed annually (BASIC) to $12.99 a seat a month, billed annually (CAKE.com Bundle). The typical margin on reselling Clockify is 32% of the fee, after the platform and labor at $75 an hour.
No verified white-label program is documented in Clockify's public content. Client-facing surfaces display the Clockify brand, so you cannot present a fully branded portal to clients under your agency name. Before committing to a resale contract, contact Clockify sales to confirm whether custom subdomain or logo branding is available on Enterprise or higher plans.
Clockify integrates natively with QuickBooks (Standard plan and above) for accounting sync. The platform does not advertise native integrations with Salesforce, HubSpot, or other major CRM platforms. Agencies requiring CRM or billing-system sync should verify Zapier or API-based integration options before adoption.
Setup typically takes 15-30 minutes per client account once the parent agency account is configured. This includes creating the client project, setting hourly rates, defining the budget, and inviting team members. Onboarding time increases if the client requires custom approval workflows or integration with external accounting systems.
Clockify is purpose-built for marketing agencies, consulting agencies, software development agencies, and creative agencies. It is also used by freelancers, developers, consultants, lawyers, accountants, startups, and construction firms. Any client that bills hourly or by project and needs transparent labor-cost tracking is a fit.
Yes. Clockify supports unlimited projects per workspace, and team members can log time against any project. Agencies can set separate budgets and billing rates per project, so a single client with three concurrent projects can be tracked and billed independently.
Clockify allows cancellation anytime with no lock-in contract. The provided content does not specify data export or retention policies after cancellation. Before signing clients onto Clockify, confirm with Clockify support whether historical time data can be exported and for how long it remains accessible post-cancellation.