Grade.us
Grade.us is a review management platform built for agencies to resell as a white-label service. It automates review collection via customized landing pages, consolidates monitoring across Google, Facebook, and Yelp in a single dashboard, and sends review request campaigns via email and SMS. The Agency plan includes a full-featured client dashboard branded under the agency's domain and name, plus white-label reporting. Agencies can manage multiple client locations from one workspace, apply volume pricing for scale, and generate recurring revenue without building review infrastructure in-house.
Grade.us is a review management platform, priced at $60/month on the Multi Location plan, integrating with Google, Facebook, Yelp, and WordPress. InnovaAI scores it 8.6/10 for agency resale, strong fit for agencies running 10+ client accounts under their own brand.
Agency Audit
Grade.us automates review collection, monitoring, and response across Google, Facebook, and Yelp from a single dashboard, with white-label branding available on the Agency plan. It's built for marketing and SEO agencies managing multi-location clients, offering customized review funnel landing pages and automated email/SMS campaigns to reduce manual work. The platform supports listings management and review marketing across social channels. Agencies can resell this as a recurring service, though the Agency plan requires custom pricing negotiation and the white-label Premium add-on costs $440 annually per client.
8.6/10
64%
1d about a day
- You manage 5+ multi-location client accounts and need centralized review monitoring across Google, Facebook, and Yelp without switching platforms.
- Your clients need automated review request campaigns via email and SMS to reduce manual follow-up work on your team.
- You want to resell review management as a standalone retainer service and can negotiate custom pricing on the Agency plan.
- You need transparent, published per-client pricing before signing contracts; Grade.us Agency plan requires custom quotes with no public rate card.
- Your clients demand full white-label experiences with zero Grade.us branding; the Multi-Location plan includes only White Label Basic, and Premium branding is a separate $440/year add-on.
- You operate in a regulated industry requiring HIPAA or SOC2 Type II compliance; Grade.us does not publish compliance certifications in the provided content.
Profit Path
$60/mo
$199–$499/mo
Monthly Recurring
Planning benchmark at United States price levels. Not a measured market survey.
Platform Features
Core capabilities of Grade.us
Multi-platform review monitoring
Consolidates reviews from Google, Facebook, and Yelp into one dashboard, eliminating the need to log into each platform separately. Agencies can monitor client reputation across all major review sites and respond to feedback without context-switching.
Automated review request campaigns
Sends customized email and SMS review requests to customers on a schedule set by the agency. Reduces manual outreach and increases review volume without requiring client staff to manage follow-ups.
White-label client dashboard
The Agency plan includes a full-featured client dashboard under the agency's brand and domain. Clients see the agency's branding, not Grade.us, creating a seamless white-label experience for resale.
Customized review funnel landing pages
Agencies can create branded landing pages that direct customers to leave reviews. These funnels can be customized per client and embedded on client websites or shared via email campaigns.
Review marketing and social amplification
Automatically markets positive reviews on client websites and social media channels. Helps agencies showcase client reputation and improve social proof without manual curation.
Business listings management
Manages client business listings across directories, ensuring consistent NAP (name, address, phone) data. Improves local SEO and reduces the risk of outdated or duplicate listings.
What Makes Grade.us Different
Unique advantages vs similar tools in this niche
Full white-label customization including dashboard branding
vs Competitors that only offer basic white-label or no dashboard brandingGrade.us offers White Label Premium that adds agency logo to the dashboard, with custom domain and no trace of Grade.us.
Agency-specific pricing and ROI calculator
vs Generic review management platforms not designed for resellingThe pricing page includes an ROI calculator to estimate profit margins and MRR for agencies reselling the service.
Investment ROI Calculator
Value equation analysis for Grade.us, based on the Hormozi framework
What is the Hormozi framework? A four-factor score: (what the service delivers × how reliably it delivers) divided by (how long it takes × how much effort it requires). A higher Value Multiplier means a better return on the time and money invested: faster, easier, and more proven results.
4.7× value multiple: invest $60/mo and agencies typically charge $199–$499/mo for the work it powers.
Why This Succeeds
Higher is betterClient Results Potential
What your clients actually get
Meaningful improvements: delivers clear, demonstrable value to clients
Make review management a revenue generator for your business
Reliability Score
How consistently this delivers results
Reliable with proper setup: most agencies see consistent delivery
Loved by thousands of agencies, SEOs, and brands
Implementation Challenges
Lower is betterTime to First Revenue
How long until you can start earning
Fast launch: about a day to first delivery
Get started within hours: minimal setup required
Setup Effort
What it takes to get running
Near-turnkey: minimal setup before you can sell
Low effort: self-service setup with guided onboarding
Strong ROI. Grade.us at $60/mo supports market rates of $199–$499. Its 4.7× value-equation score weighs client outcome and likelihood against the time and effort to deliver, not cost.
Pricing
Grade.us platform cost to your agency
Starts at $60/mo (Multi Location), scales to $99/mo (Small Business)
Small Business
- 1 Location
- 14-day free trial
- White Label Basic included
Multi Location
- 2-10 locations
- Volume pricing for 11-100+ locations
- White Label Basic included
Agency
- White label reputation management software for clients
- White Label Premium dashboard branding
- Review acquisition and customer experience tools
- Full-featured client dashboard under your brand and domain
Add-ons
Optional extras priced on top of any main plan
Full White-Label Available
Grade.us supports full white-label deployment: rebrand and resell under your agency name.
- Custom domain & branding under your agency name
- Client management portal with performance analytics
- Multi-account management for agency operations
- Dedicated agency dashboard with client-level views
Market Intelligence
How agencies monetize Grade.us: real offer economics and market positioning
- Marketing agencies
- SEO agencies
- Multi-location businesses
- Enterprise-only agencies
- Agencies without multi-location clients
Per-Client Recurring
white-labelAgency pays platform fee, charges each client a monthly subscription. Revenue scales with client count.
Offer Economics: What You Charge vs. What It Costs
Margin includes platform cost + agency labor at $75/hr.
Single-location local businesses such as dental clinics, salons, and restaurants needing automated review collection
Regional brands and funded startups with 2-5 locations needing multi-platform review management and competitive reputation positioning
Multi-location retail chains, healthcare groups, or franchise operators with 6-20 locations requiring centralized reputation management and reporting
Enterprise brands with 50+ locations, franchise networks, or national chains requiring fully managed white-label reputation infrastructure with dedicated oversight
Scale Economics: Based on Starter Offer
Using Grade.us Local Review Starter at $350/client. Platform: $60/mo. Labor: 2h/client × $75/hr.
Net = MRR - platform cost - labor (2h/client × $75/hr).
Investment Decision Framework
Strategic vetting analysis for Grade.us
Strong Buy
Strong agency fit, low resell friction
Buy If
4Your clients need automated review request campaigns via email and SMS to reduce manual follow-up work on your team.
You manage 5+ multi-location client accounts and need centralized review monitoring across Google, Facebook, and Yelp without switching platforms.
You want to resell review management as a standalone retainer service and can negotiate custom pricing on the Agency plan.
Your clients operate in local service verticals (home services, dental, legal, automotive) where review volume and response time directly impact search rankings and conversion.
Skip If
4You need transparent, published per-client pricing before signing contracts; Grade.us Agency plan requires custom quotes with no public rate card.
Your clients demand full white-label experiences with zero Grade.us branding; the Multi-Location plan includes only White Label Basic, and Premium branding is a separate $440/year add-on.
You operate in a regulated industry requiring HIPAA or SOC2 Type II compliance; Grade.us does not publish compliance certifications in the provided content.
Your clients use review platforms beyond Google, Facebook, and Yelp (e.g., Trustpilot, G2, industry-specific review sites); Grade.us integrations are limited to those four platforms.
Bottom Line
Grade.us automates review collection, monitoring, and response across Google, Facebook, and Yelp from a single dashboard, with white-label branding available on the Agency plan. It's built for marketing and SEO agencies managing multi-location clients, offering customized review funnel landing pages and automated email/SMS campaigns to reduce manual work. The platform supports listings management and review marketing across social channels. Agencies can resell this as a recurring service, though the Agency plan requires custom pricing negotiation and the white-label Premium add-on costs $440 annually per client.
Reality Check
The Agency plan pricing is custom and requires sales contact, making it difficult to forecast per-client margin before committing. White-label Premium branding is an annual add-on ($440/year), so agencies must decide whether to absorb that cost or pass it to clients, affecting the resale margin structure.
Low effort: self-service setup with guided onboarding
Academy for Grade.us
Work through it in order: the course for this service first, then the modules behind it.
Course for this service
Grade.us Agency Implementation, White-Label Review Management at Scale
Learn how to set up Grade.us as a recurring revenue service for your clients, configure multi-location review monitoring across Google, Facebook, and Yelp, and automate review request campaigns via email and SMS. This course covers client onboarding, dashboard customization under your brand, pricing strategy for volume accounts, and reporting workflows that position you as the reputation expert.
Open the courseNo Academy modules are published for this service yet. Browse the full Academy
Why this category matters
The commercial case before the tooling.
Core concepts
The mental model you need to price and scope the work.
- Review Velocity vs. Review SentimentConcept
Review Velocity vs. Review Sentiment is a framework for balancing the quantity of new reviews against the quality of their content. Agencies often chase volume, pushing automated requests to every client contact, but a flood of generic five-star ratings can feel inauthentic and may not move local SEO as much as a steady stream of detailed, keyword-rich reviews. The leverage lies in using review data to drive service improvements, not just to pad numbers. For example, a client with a 4.8-star average but only 12 reviews will lose the local pack to a competitor with 200 reviews and a 4.5 average. Platforms like GatherUp and Reviewshake automate collection, but the strategic edge comes from segmenting requests to happy customers and using negative feedback to fix operational gaps. Over-reliance on automation, without human follow-up, risks impersonal responses that erode trust, a key factor as AI reshapes buyer discovery.
- Review Response Automation vs. Human TouchConcept
This framework contrasts the efficiency gains of automated review responses with the risk of impersonal engagement. Agencies using platforms like GatherUp, Reviewshake, or Grade.us can auto-generate replies, saving hours across hundreds of client locations. However, over-reliance on AI can backfire when customers detect generic responses, damaging trust and local reputation. The strategic insight is to calibrate automation: use AI for initial triage and drafting, but ensure human review for negative or complex feedback. For example, a multi-location client might see 80% of reviews handled automatically, while the remaining 20% receive personalized attention. This balance preserves the personal touch that drives customer loyalty and protects the agency's credibility. The framework guides agencies to implement automation as a support, not a replacement, for genuine human engagement.
- Review Data FlywheelConcept
The Review Data Flywheel turns reactive review handling into a proactive growth engine. Each review is not just a reputation signal but a data point that can inform service improvements, which in turn generate more positive reviews and stronger local SEO. Agencies that close this loop can upsell reputation repair or SEO packages, as the flywheel compounds over time. For example, a client noticing recurring complaints about response times can adjust staffing, leading to better reviews and higher rankings. Tools like GatherUp, Reviewshake, and Grade.us enable automated collection and monitoring, but the strategic edge comes from analyzing the data and acting on it. The risk is over-reliance on automated responses, which can feel impersonal and backfire if not paired with genuine human engagement.
Decision and risk
How to judge the fit, and the ways it goes wrong.
- Review Management Rule: Automate Collection, Humanize ResponsesEvaluation Rule
Automate the collection and monitoring of reviews, but always pair AI-generated replies with human oversight to preserve authenticity.
- Review Management Rule: Match Response Speed to Review VelocityEvaluation Rule
Set response time SLAs that scale with review volume, and use automation only to flag, not to replace, human responses.
- Automated Response vs Human EngagementDecision Framework
IF your agency manages review volume that exceeds manual response capacity and clients prioritize speed over personalization, THEN deploy AI-assisted response drafting with human review. IF your clients operate in high-trust, relationship-driven niches where a single impersonal reply can damage reputation, THEN invest in human-led response workflows with automation reserved for collection and monitoring.
- The Automated Reply Trap: Why Review Management Stalls Without Human EngagementFailure Pattern
- The Auto-Reply Trap: Why Review Management Stalls When Agencies Over-AutomateFailure Pattern
- GatherUp vs Grade.us vs Reviewshake (Agency White-Label Delivery)Tool Comparison
The right choice hinges on your agency's delivery model. GatherUp suits agencies with complex CRM needs, Grade.us offers a reliable resell foundation, and Reviewshake appeals to cost-conscious teams embracing AI. None is universally best; align the platform with your client mix and operational maturity.
Delivery system
Blueprints and procedures for running it as a service.
- Reputation Response Retainer (5-10 days)Implementation Blueprint
A productized service that sets up automated review collection, monitoring, and AI-assisted response workflows for agency clients, turning reactive reputation handling into a proactive growth engine.
- Review Response Triage and Escalation (QA)Operating Procedure
- Review Velocity Audit and Recovery Plan (Retention)Operating Procedure
- White-Label Review Program Setup (Onboarding)Operating Procedure
14 modules selected for Grade.us
Real User Results
What agencies say about Grade.us
“The service support is non-existent”
The service support is non-existent. I've been trying to cancel for over a year, and the functionality to do so has been removed. The support contact refuses to reply and they keep hitting my card.
Read on Trustpilot“WARNING: Grade.us will change their pricing on you without notice and refuse to refund you for any prepayments.”
I was a happy customer until things starting changing at Gradeus and they decided to make a money grab and increase their fees. This company arbitrarily increases their license fees without much notice, and then also changes their terms to justify why they can't issue a refund for prepayments for white labeling their dashboard. It seems that ever since this company merged/rebranded as Traject, they have been making bad moves so they are literally doubling license fees to make more money at the cost of the SMB's the claim to be supporting. If you sign up with them, expecting to pay a certain license fee, be forewarned that they may change it on you in the future and will not refund you anything you prepay. Bait and switch. Shame on you Gradeus, Gradeus.com and now Traject. Money is more important than fairness and customer satisfaction.
Read on TrustpilotFrequently Asked Questions
Answers about pricing, setup, implementation, and more
Grade.us automates review collection, monitoring, and response for agencies managing multiple client locations. It consolidates reviews from Google, Facebook, and Yelp into a single dashboard, sends automated review request campaigns via email and SMS, and provides white-label reporting and review marketing tools. Agencies can resell the platform to clients under their own brand.
Grade.us offers 3 pricing tiers, at $99/mo (Small Business). Agencies typically achieve 64% profit margins when reselling to clients.
Yes. The Agency plan includes a full-featured client dashboard under your brand and domain, plus white-label reporting with agency branding. The Multi-Location plan includes White Label Basic. White Label Premium dashboard branding is available as a $440/year add-on for enhanced customization.
Yes. Grade.us natively integrates with Google, Facebook, Yelp, and WordPress. Reviews from Google and Facebook are consolidated into the Grade.us dashboard for monitoring and response.
Grade.us does not publish a specific onboarding timeline in available documentation. Setup typically involves connecting the client's Google and Facebook business profiles, configuring review request templates, and customizing the review funnel landing page. A 14-day free trial is available to test the workflow before committing.
Grade.us is designed for marketing agencies, SEO agencies, and multi-location businesses. It works well for local service verticals like home services, dental practices, legal firms, and automotive shops where review volume and response speed impact search rankings and customer acquisition.
Yes. Grade.us offers a 14-day free trial with no credit card required. This allows agencies to test the platform and evaluate white-label features before purchasing.
Grade.us does not publish data retention or export policies in the provided content. Before signing clients onto the platform, confirm with Grade.us support whether client review data, reports, and campaign history can be exported or migrated if you discontinue the service.