Ressto

Ressto lets an agency resell commission-free ordering under its own brand for $39/month on Growth or $99/month on Scale, so the software cost sits far below the retainer it supports. The Scale tier bundles branded iOS and Android apps, a loyalty system, and driver tracking with live order tracking, which are exactly the deliverables restaurant clients already pay agencies to coordinate. The strategic shift is that delivery stops being bespoke project work and becomes a repeatable line item.

Ressto's pricing creates a natural upgrade ladder for agency retainers. Growth at $39/month covers unlimited orders, menu items, QR codes, staff accounts, a client-owned domain, and 20+ payment gateways. That fits a single-location cafe or food truck where the agency bills roughly $420/month for a 12-hour setup plus 2 hours of monthly maintenance. Scale at $99/month adds branded iOS and Android apps, a loyalty system, a delivery management system with a driver app and live order tracking, and a points and rewards program. That tier justifies a higher retainer for multi-location QSR operators who need delivery dispatch and repeat-purchase mechanics. Enterprise removes the restaurant cap, so agencies consolidating several locations under one account should model the per-restaurant cost before quoting. The framework: match the plan tier to the client's order volume and delivery complexity, not to the agency's own margin target.

Rebrand Depth Ladder ranks white-label platforms by how far the agency's identity actually reaches: surface (logo and domain swap), workflow (client-facing dashboards, email, invoices carry the agency name), and infrastructure (source code, data, and billing sit with the agency). Depth determines what you can charge and what happens when the vendor changes terms. A surface-only reseller competes on price against every other agency selling the same builder; an infrastructure-level operator sells a product clients cannot easily price-shop. WorkDo ships full source code with lifetime updates, which lets an agency hold the code layer, while Circle's partial white-label leaves vendor branding visible in places clients notice. The practical test: ask what a client sees, what the agency controls, and what survives if the vendor doubles pricing. Forrester's 2027 predictions flag compute and infrastructure constraints pushing API-dependent tool costs upward, which is exactly the scenario where shallow rebrands compress retainer margin first.

Every white-label platform sets a wholesale price, and that price becomes the hard ceiling on what an agency can earn per client seat. The framework asks one question before signing: how much of the retail price does the vendor keep, and how often can they raise it? Platforms sold as lifetime deals, such as WorkDo's source-code-included suite, shift the risk to the vendor and let an agency hold margin for years. Subscription-only platforms, by contrast, reprice whenever infrastructure costs move. Forrester's 2027 predictions flag compute and energy constraints as a direct driver of API-dependent tool price increases, which compresses margins on AI-inclusive retainers. An agency reselling a rebrandable builder at $49 per client per month against a $29 wholesale cost keeps $20; a vendor price hike to $39 cuts that to $10 without any change in delivery effort. Model the spread before the contract, not after the first renewal notice.

Adopt Ressto at the $39 Growth tier for a single pilot location, and only move that client to the $99 Scale tier once branded iOS and Android apps, the loyalty system, and live driver tracking are deliverables the client has already agreed to pay for.

Put a client on a white-label platform only after you have documented the export path, the replacement cost, and the margin floor that keeps the resale profitable at 12 months.

IF your agency already retains independent restaurants, cafes, or food trucks and wants to bill ordering infrastructure without building software, THEN Ressto's Scale plan at $99/month is the tier to evaluate because it bundles branded iOS and Android apps, a loyalty system, a delivery management system, and live driver tracking, while Growth at $39/month covers unlimited orders, menu items, QR codes, and staff accounts on the client's own domain. IF you need unlimited restaurants under one account, the published tiers stop short and Enterprise is the gate, so treat that as a sales conversation rather than a self-serve checkout.

Stand up a commission-free ordering stack for one restaurant client on Ressto's Scale plan, then wrap it in a $420/mo managed retainer with branded apps and delivery tracking.