Interact

Interact converts existing client website and social traffic into segmented email subscribers through branching-logic quizzes, so agencies can sell a lead-capture deliverable without buying new traffic. White-labeling starts on the Growth plan at $53/mo, which lets an agency put its own brand on a client quiz while charging a $299/mo starter retainer. The catch is billing: Interact has no multi-tenant sub-account management, so agencies must run per-client subscriptions and track margin manually.

Interact's plan ladder is also a margin ladder for agencies. The Free tier (2 quizzes, 100 completions/mo) is a zero-cost way to prove a client's quiz converts before any invoice exists. Once a quiz clears that ceiling, Lite at $27/mo adds email software connection, lead segmentation, and 500 email leads/mo, enough to run a single-client lead magnet. The margin step is Growth at $53/mo: it is the first tier that is fully white-labeled, carries 2k email leads/mo and 20 quizzes, and lets an agency put its own brand on a retainer deliverable. A coaching or e-commerce client paying a $299/mo quiz retainer against a $53/mo Growth seat leaves roughly $246/mo gross before labor. Because Interact has no multi-tenant sub-account management, each client needs its own seat and billing line, so model seat count into the retainer before quoting.

Lead generation tools are commodity infrastructure: contact databases, enrichment, firmographic filters, and list export are available to any agency with a credit card. The framework separates two layers that agencies routinely blur. The infrastructure layer (who can be found) is rented and priced near cost. The hypothesis layer (who specifically, triggered by what event, at what moment, scored how) is owned and priced like a partnership. Agencies that resell access without a documented targeting hypothesis get paid like software resellers, because the client can see the tool invoice. Agencies that own the hypothesis get paid on pipeline outcomes. A concrete example: Origami converts a natural-language ICP description into searches across 50+ sources and flags buying signals like funding events, which means the tool executes the hypothesis but never writes it. The written hypothesis, trigger definition, and qualification scoring are the deliverable a retainer actually funds.

Contact data and firmographic filters are priced like utilities: every vendor in the category sells roughly the same 300M to 450M record pools, and buyers can compare them on price per record. The durable margin sits one step downstream, in the scoring rubric that decides which of those records deserves a sales conversation. Agencies that resell list access get paid like a software reseller; agencies that own the qualification logic get paid like a partner, because the client cannot swap them without losing the rubric. Leadinfo surfaces decision-maker contacts from a 300M+ database and pushes them into 70+ CRM integrations, which makes the raw data layer easy to replace and the scoring layer the only defensible asset. Build the rubric from closed-won patterns in the client's own pipeline, document the disqualifiers, and price the retainer against qualified pipeline rather than records delivered.

Adopt Interact only when the client engagement is a paid retainer and you can bill the quiz build as a productized offer on the Growth plan or higher, never as a free add-on on the Free or Lite tier.

Price the targeting hypothesis and the qualification score, not the seat license, and keep the tool as interchangeable infrastructure underneath.

IF your agency runs lead-capture or email-list retainers for coaching, e-commerce, or creator clients and needs branded quizzes with branching logic, THEN buy Interact at the Growth plan ($53/mo, billed annually) because white-labeling only starts there, and Lite at $27/mo leaves quizzes carrying Interact branding. IF you need multi-tenant sub-account management to bill many clients under one roof, THEN skip, because Interact requires per-client billing handled separately.

A repeatable delivery sprint that turns Interact's white-label quiz builder into a monthly retainer offer for coaching, e-commerce, and content clients, with branching logic and email platform sync configured per client.