Epom’s white-label DSP empowers agencies with AI-driven programmatic advertising, customizable branding, and 50+ SSP integrations to maximize ROI and client retention. The platform provides transparent ad operations, allowing businesses to control costs while leveraging automation for better campaign outcomes
Overall Rating: 9.2/10
✅ Brand & Visual Identity (9/10)
✅ White-Labeling Potential (9.5/10)
✅ Core Functionalities (9/10)
✅ Business Tools (8.5/10)
✅ Support (8.8/10)
✅ Integrations (9/10)
✅ Scalability (9.3/10)
✅ Pricing (8.7/10)
✅ White-Label Services (9.4/10)
✅ Roadmap (8.9/10)
Epom establishes itself as a leading white-label SaaS platform for programmatic advertising, offering agencies and enterprises a customizable demand-side platform (DSP) with granular control over media buying. Its brand presentation emphasizes technical sophistication through clean UI design and modular architecture, while white-label capabilities extend to full rebranding of dashboards, domains, and client accounts. The platform is built with flexibility in mind, allowing businesses to operate with minimal dependencies on third-party vendors while maintaining complete control over branding and functionality.
⭐ Functional strengths include real-time bidding optimization, cross-channel ad formats (CTV, mobile, in-app), and direct SSP integrations that reduce CPM costs by 10–30% compared to self-serve alternatives. The automation tools embedded within the platform improve efficiency, eliminating the need for extensive manual adjustments while optimizing ad spend across different placements.
⭐ The platform excels in transparency, offering bidstream data exports and GeoEdge-powered fraud detection. Advertisers benefit from an in-depth analytics suite that provides granular data insights, ensuring maximum return on investment (ROI) while maintaining full control over ad distribution.
⭐ Market positioning targets ad agencies and performance marketers seeking to eliminate intermediary fees through in-house programmatic trading. With seamless third-party API integrations and the ability to configure private ad marketplaces, Epom provides a unique competitive edge to users looking to optimize their programmatic workflow.
Epom’s interface balances enterprise-grade functionality with intuitive navigation, featuring a dark-mode dashboard customizable via CSS. Branding consistency extends to client-facing reports and API documentation, reinforcing white-label integrity. Agencies benefit from complete UI customization, allowing them to maintain a cohesive brand experience throughout the platform, ensuring that clients and partners view the DSP as a proprietary solution.
✅ Full rebranding includes custom logos, color schemes, and domain mapping, enabling agencies to present the DSP as proprietary technology. The platform allows for branded email notifications, invoice generation, and tailored client dashboards that reinforce agency credibility.
✅ Sub-accounts with role-based permissions allow clients to launch campaigns independently, enhancing white-label authenticity. The system supports multi-tiered access levels, ensuring that different users have the necessary permissions without compromising platform security.
✅ The DSP supports CPM/CPC/CPA bidding, frequency capping, and AI-driven bid modifiers. The platform's algorithms are designed to adapt to market fluctuations, allowing advertisers to continuously optimize campaigns based on performance data.
✅ Unique features include a “Bidding Autopilot” for rule-based optimizations and a proprietary ad exchange with 50+ SSP integrations. Advanced targeting options, such as contextual targeting, behavioral segmentation, and dynamic retargeting, enhance campaign effectiveness.
✅ CTV and rich media formats outperform competitors like Adform in targeting flexibility. Epom supports emerging ad formats such as interactive video ads and native programmatic placements, ensuring advertisers can engage audiences effectively across multiple digital touchpoints.
✅ Light Tier: $250/month (5,000 QPS, 50+ SSPs)
✅ Pro Tier: $2,000/month (Custom SSPs, bidstream data)
✅ Enterprise: Custom pricing with unlimited QPS
White-label setup incurs a one-time $500 fee, while the revenue share model (5% of ad spend) benefits high-volume buyers. Agencies can structure pricing plans to maximize profits, offering managed services and premium analytics for an added fee.
✅ Agencies can markup CPM rates by 20–40% when reselling Epom’s white-label DSP, achieving ROI within 6–12 months. The platform's flexible pricing and transparent fee structure make it easier for businesses to scale while maintaining healthy profit margins.
✅ Custom SSP integrations enable differentiation, while white-label analytics dashboards strengthen client retention. Agencies can use Epom to establish exclusive media partnerships, creating a closed ad ecosystem that fosters long-term revenue growth.
⭐ Epom outperforms Adform in cost efficiency (30% lower fees) and EXADS in CTV/OTT capabilities. The platform’s adaptability and user-friendly automation tools make it a strong alternative to traditional self-serve DSP solutions.
⭐ However, EXADS leads in email click tracking and wearable device targeting. While Epom excels in programmatic display and video advertising, businesses focused on advanced tracking metrics might find EXADS more suitable.
⚠️ Dependency on Epom’s SSP partnerships may limit inventory diversity. Businesses requiring specialized traffic sources may need to integrate additional supply partners to diversify their ad reach.
⚠️ Enterprises requiring hyper-local geofencing tools face steeper learning curves. While Epom supports geo-targeting, agencies with advanced geolocation requirements may need to implement third-party data layers for more precise audience segmentation.
Epom delivers a 9.2/10 solution for white-label programmatic advertising, combining enterprise-grade tools with unparalleled customization. Its transparent pricing and scalable architecture make it ideal for agencies transitioning to in-house media buying. The platform’s advanced automation features, combined with a robust analytics suite, ensure that users maximize efficiency while maintaining complete control over branding and campaign execution.
The form has been successfully submitted.
We will review your software soon!
See you soon.
